Our Client, a leading Retail Clothing Manufacturer in Kenya seeks to recruit a Marketing Manager.
Role
Purpose: The Marketing Manager will primarily be responsible for Brand
Customer Acquisition, Brand Love and Brand Community Engagement, ensuring that
the marketing and advertising efforts align for success across these
objectives.
He/she
will formulate and develop deliverables that support brand marketing
programs/campaigns as well as the Company’s overall objectives.
The
Marketing Manager will also monitor and enforce brand usage guidelines and
apply project management practices in overseeing the execution of brand
marketing programs within the department.
Additionally,
the job holder will work to influence positive consumer brand experience and
the business’s revenue achievement through enhanced consumer acquisition and
retention.
Reports
to: CEO
Key
Responsibilities
Brand Revenue Growth & Market Share
· Implement
and track strategies and plans to increase brand market share and deliver
against revenue KPIs.
· Support
customized and other product offerings and campaigns including packages /
bundles.
· Conducting
market research to determine customer preferences and buying habits in order to
create effective marketing strategies
· Develop
marketing strategies for new brand offerings, as well as slow moving styles /
collections.
· Take
lead role in designing the format of content and brand material such as
newsletters, event graphics, landing pages, data sheets, print ads, infographics,
solution briefs, and other collateral pieces that will serve to better attract
the consumers of the brand.
· Formulate
and facilitate tactical plans through the provision of appropriate promotional
materials, works across all marketing mix elements and employs appropriate
channels of communication.
· Understand
current SEO/PR/SEM/Affiliate channels and then improve on metrics and impacts.
Customer
Acquisition
· Implement
strategies and specific plans to acquire new customers and deliver against
brand customer acquisition KPIs, including assessment and tracking of total new
customers on a weekly / monthly basis.
· Develop
a thorough understanding of the brand’s customer base including through
developing detailed customer profiles and mapping out brand customer journeys.
· Develop,
implement and monitor against strategic brand partnerships including with other
brands, channels, venues, influencers.
· Oversee
the efficient and effective creation and use of all brand content including
product images, videos, creative content, newsletters, website material and
trade marketing output. Improve marketing content turnaround times and quality.
· Ensure
the brand image is consistently and positively reflected through all marketing
and branding content.
· Deliver
against advertising ROIs.
· Support
launches of all new collections, products and store
· Present
externally as a representative of the company
Customer
Retention
· Develop
and manage customer feedback initiatives including customer surveys, focus
groups, rating services) and channel them to product and design teams
· Increase
brand website traffic and conversion rate by X%
· Identify
brand wholesale distribution opportunities and franchise options.
Brand
Love / Community Engagement
· Increase
brand love and community engagement through powerful marketing and engagement
activities and promoting user generated content.
· Create
a consistent image of the company and maintain it in all branding, marketing
and advertising content.
· Share
relevant and up to date brand market information and strategic plan with other
parts of the business.
· Analyse
and report on activity related to marketing & community engagement and
establish realistic and meaningful KPIs.
· Become
the organization’s agent towards external parties such as media, stakeholders
and potential clients and build strategic partnerships.
Leadership
/ Management
· Objectives
and policies to the marketing team, translating them into understandable
performance indicators and targets for each individual team member.
· Promoting
and embedding strong and inspirational leadership to the entire team by
demonstrating the company’s values and championing the leadership behavior
framework.
· Manage,
motivate and measure the performance of the marketing team to ensure KPIs and
targets are met, including through clearly assigning duties, and ensuring
monthly one-on-ones and quarterly performance reviews are held with each team
member,
· Drive
succession planning, pre-empting the need for and managing change as necessary.
· Hire
and train marketing team staff. Provide individual support to new team members
– ensuring a full induction is provided and adequate support given during their
learning curve.
· Develop
skills of the team – identify individual training needs as well as encouraging
effective teamwork, giving recognition and praise wherever possible.
· Deal
with team performance issues promptly and appropriately, partnering with HR as
necessary.
Analytics
· In
conjunction with brand marketing manager, will review and analyse any new or
revised brand design wording or architecture against current market trends in
order to realize the probable impact of the approach at hand.
· Ensures
completion of market analysis and monitor competitive activity (competitive
analysis) in the market in addition to conducting financial modeling and gap
analysis that will facilitate the prioritization of new opportunities, offer
the business a competitive advantage, facilitate the development of new
concepts, campaign strategies, and brand marketing programs.
· Responsible
for the generation of reports and presentations on the performance of brand
marketing campaigns, to be used in the enhancement of campaigns and the
formulation of new campaigns.
· Analyzing
data to determine the effectiveness of campaigns and marketing strategies and
accessing KPIs and ROI.
Professional
/ Academic Background
· At
least a Bachelor’s degree in marketing, social sciences, business
administration, or its equivalent from a recognized university.
· At
least 5 years’ experience in Marketing, brand management or digital design.
· Tech
Savvy.
· Candidates
with agency and / or start up marketing experience are highly encouraged to
apply.
Essential
Skills & Knowledge
· Communication:
Strong and convincing communication and presentation skills – able to get ideas
across quickly and effectively and gain relevant buy-in and support. Ability to
present reports and information to other executives and their team members.
· Problem
solving: A problem-solving mindset to any challenging situation.
· Accuracy:
Ability to perform work accurately and thoroughly.
· Demonstrated
skills, knowledge and experience in the design and execution of business plans
and strategies.
· Commitment
to working with shared leadership and in cross-functional teams.
To
Apply:
Applicants
who meet the requirements stated above should send their updated CV and cover
letter (indicating why you feel you would be a good fit) with a day –time
Telephone number to the email address: jobs1@hcsaffiliatesgroup.com with
Marketing Manager-Retail on the Subject line.
Only
shortlisted will be contacted.
