Marketing Manager Job in Kenya

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Marketing Manager Job in Kenya

Our Client, a leading Retail Clothing Manufacturer in Kenya seeks to recruit a Marketing Manager.

Role Purpose: The Marketing Manager will primarily be responsible for Brand Customer Acquisition, Brand Love and Brand Community Engagement, ensuring that the marketing and advertising efforts align for success across these objectives.

He/she will formulate and develop deliverables that support brand marketing programs/campaigns as well as the Company’s overall objectives.

The Marketing Manager will also monitor and enforce brand usage guidelines and apply project management practices in overseeing the execution of brand marketing programs within the department.

Additionally, the job holder will work to influence positive consumer brand experience and the business’s revenue achievement through enhanced consumer acquisition and retention.

Reports to: CEO

Key Responsibilities

Brand Revenue Growth & Market Share


·  Implement and track strategies and plans to increase brand market share and deliver against revenue KPIs.

·  Support customized and other product offerings and campaigns including packages / bundles.

·  Conducting market research to determine customer preferences and buying habits in order to create effective marketing strategies

·  Develop marketing strategies for new brand offerings, as well as slow moving styles / collections.

·  Take lead role in designing the format of content and brand material such as newsletters, event graphics, landing pages, data sheets, print ads, infographics, solution briefs, and other collateral pieces that will serve to better attract the consumers of the brand.

·  Formulate and facilitate tactical plans through the provision of appropriate promotional materials, works across all marketing mix elements and employs appropriate channels of communication.

·  Understand current SEO/PR/SEM/Affiliate channels and then improve on metrics and impacts.

Customer Acquisition

·  Implement strategies and specific plans to acquire new customers and deliver against brand customer acquisition KPIs, including assessment and tracking of total new customers on a weekly / monthly basis.

·  Develop a thorough understanding of the brand’s customer base including through developing detailed customer profiles and mapping out brand customer journeys.

·  Develop, implement and monitor against strategic brand partnerships including with other brands, channels, venues, influencers.

·  Oversee the efficient and effective creation and use of all brand content including product images, videos, creative content, newsletters, website material and trade marketing output. Improve marketing content turnaround times and quality.

·  Ensure the brand image is consistently and positively reflected through all marketing and branding content.

·  Deliver against advertising ROIs.

·  Support launches of all new collections, products and store

·  Present externally as a representative of the company

Customer Retention

·  Develop and manage customer feedback initiatives including customer surveys, focus groups, rating services) and channel them to product and design teams

·  Increase brand website traffic and conversion rate by X%

·  Identify brand wholesale distribution opportunities and franchise options.

Brand Love / Community Engagement

·  Increase brand love and community engagement through powerful marketing and engagement activities and promoting user generated content.

·  Create a consistent image of the company and maintain it in all branding, marketing and advertising content.

·  Share relevant and up to date brand market information and strategic plan with other parts of the business.

·  Analyse and report on activity related to marketing & community engagement and establish realistic and meaningful KPIs.

·  Become the organization’s agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships.

Leadership / Management

·  Objectives and policies to the marketing team, translating them into understandable performance indicators and targets for each individual team member.

·  Promoting and embedding strong and inspirational leadership to the entire team by demonstrating the company’s values and championing the leadership behavior framework.

·  Manage, motivate and measure the performance of the marketing team to ensure KPIs and targets are met, including through clearly assigning duties, and ensuring monthly one-on-ones and quarterly performance reviews are held with each team member,

·  Drive succession planning, pre-empting the need for and managing change as necessary.

·  Hire and train marketing team staff. Provide individual support to new team members – ensuring a full induction is provided and adequate support given during their learning curve.

·  Develop skills of the team – identify individual training needs as well as encouraging effective teamwork, giving recognition and praise wherever possible.

·  Deal with team performance issues promptly and appropriately, partnering with HR as necessary.

Analytics

·  In conjunction with brand marketing manager, will review and analyse any new or revised brand design wording or architecture against current market trends in order to realize the probable impact of the approach at hand.

·  Ensures completion of market analysis and monitor competitive activity (competitive analysis) in the market in addition to conducting financial modeling and gap analysis that will facilitate the prioritization of new opportunities, offer the business a competitive advantage, facilitate the development of new concepts, campaign strategies, and brand marketing programs.

·  Responsible for the generation of reports and presentations on the performance of brand marketing campaigns, to be used in the enhancement of campaigns and the formulation of new campaigns.

·  Analyzing data to determine the effectiveness of campaigns and marketing strategies and accessing KPIs and ROI.

Professional / Academic Background

·  At least a Bachelor’s degree in marketing, social sciences, business administration, or its equivalent from a recognized university.

·  At least 5 years’ experience in Marketing, brand management or digital design.

·  Tech Savvy.

·  Candidates with agency and / or start up marketing experience are highly encouraged to apply.

Essential Skills & Knowledge

·  Communication: Strong and convincing communication and presentation skills – able to get ideas across quickly and effectively and gain relevant buy-in and support. Ability to present reports and information to other executives and their team members.

·  Problem solving: A problem-solving mindset to any challenging situation.

·  Accuracy: Ability to perform work accurately and thoroughly.

·  Demonstrated skills, knowledge and experience in the design and execution of business plans and strategies.

·  Commitment to working with shared leadership and in cross-functional teams.

To Apply:

Applicants who meet the requirements stated above should send their updated CV and cover letter (indicating why you feel you would be a good fit) with a day –time Telephone number to the email address: jobs1@hcsaffiliatesgroup.com with Marketing Manager-Retail on the Subject line.

Only shortlisted will be contacted.

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