Marketing Manager Job in Nairobi (KShs 180

Position Required: Marketing Manager

Location: Nairobi

Key Responsibilities:

· Responsible for the design and execution of marketing strategies, policies and programs for company products to further company’s sales objectives.

· Participate in the development and implementation of the brand strategy to raise brand awareness, visibility and positioning hence increasing product/service value in the market.

· Oversees & co-ordinates the planning, development and execution of “THE CLIENT”’s advertising campaigns to improve product visibility.

· Plans, co-ordinates and implements effective marketing campaigns by ensuring that the message projected portrays the company image and reaches target audiences.

· Develops and revises marketing plans through analyzing customer preferences, trends, profiles and identifying factors that influence or determine customer behavior in order to advise management on marketing trends and issues.

· Co-ordinate market research studies to determine potential sales of a product or service. Analyses sales coverage, market size, competitors, penetration and product preferences.

· Responsible for managing and monitoring the launch & post launch phases of the product lifecycle as well as oversee promotional activities.

· Managing & building customer relationships for both existing customers and prospective clients for effective customer retention management.

· Preparation, monitoring and reporting the Marketing budget.

· Monitor regional and local market trends and ensure that all opportunities are optimized to penetrate new markets.

· Ensure that the Company’s official website is effectively used as a marketing tool to reach potential customers and reflects “THE CLIENT”’s current products and services.

Key Relationships:

Internally:

· Management Team: Development and implementation of marketing strategies

· All Staff : Sensitisation & involvement in marketing activities

· TMC/TTC : Marketing policies & portal

Externally:

· Media houses: Media briefs and publicity.

· Advertising agencies: Advertising designs and execution

· Competitors: Market information

Key Qualifications:

· Degree in Marketing or any other Business related discipline

· Five years experience in Marketing or related role

· Atleast two years management experience in a commercial business setting

· Good Communication & Interpersonal Skills

Salary & Benefits: 180,000/- 250,000/

Deadline: 20th of May 2011

Applications:

Please send an up to date CV, stating your current salary, accompanied by at least 3 referee telephone numbers/email addresses to: sue@summitrecruitment-kenya.com

Summit recruitment & Training, Rhino House, Karen Road, Karen

Only short listed candidates will be contacted.

Please indicate in your email which position you are interested in.

Only applicants submitting their current salary will be considered.

Only applicants who are successful will be contacted.

Please do not apply if you do not meet the requirements of the job.

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