Position Required: Assistant Marketing Manager
Location: Nairobi
Duties and Responsibilities
· Communicate with outside advertising agencies on ongoing campaigns.
· Develop and implement online marketing campaigns.
· Evaluate market response to advertisements, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategies and plans to meet changing market and competitive conditions.
· Establish marketing goals to ensure share of market and profitability of products and services.
· Develop marketing strategies.
· Conduct locality marketing (at shop level) in liaison with shop managers to maintain customers and consistently grow sales.
· Monitor marketing performance to ensure that objectives are met within approved budgets.
· Track locality plan progress for each shop and provide feedback on results.
· Research, analyze, and monitor technological and demographic factors so that market opportunities may be capitalized on and competitive threats can be minimized.
· Plan and oversee the organization’s advertising and promotion activities including print, electronic, and direct mail outlets.
· Manage the marketing department budget in conjunction with the Managing Director, I.e. delivery of all marketing activities within agreed budget.
· Analyze potential partner relationships for sales and marketing.
· Conduct marketing surveys on current and new product concepts.
· Prepare daily and monthly marketing activity reports.
· Ensure that all collateral and advertising meet required brand specifications
· Develop promotions.
· Reporting on how promotions perform and give recommendations for improvement.
· Work with writers and artists and oversee design, layout, production and distribution of promotional materials.
· Compile daily, weekly, and monthly tracking reports.
· Developing an annual marketing plan and implement, track and update it regularly.
· Coordinate with MD on all PR-related matters.
· Working with the IT department to ensure that all information on the website is correct and up to date
· Liaise with suppliers to ensure that all materials and products are available when required.
Key Qualifications:
· Bachelors Degree in Marketing or any other related discipline from a recognized university
· 2-3 years of working experience in a hands on role in a marketing position.
· 2-3 years experience in online social media
· Good analytical and problem solving skills
· Excellent spoken and written communication skills
· Good quantitative ability for analyzing performance
· Comfort with Microsoft Excel, Word and Powerpoint
· Aggressive Learner
· Creative
· Minimum typing speed of 30 wpm
Salary & Benefits: 40,000 – 60,000 KSh
Deadline: 20th of May 2011
Applications:
Please send an up to date CV, stating your current salary, accompanied by at least 3 referee telephone numbers/email addresses to:
Sue@summitrecruitment-kenya.com
Summit recruitment & Training, Rhino House, Karen Road, Karen
Only short listed candidates will be contacted.
Please indicate in your email which position you are interested in.
Only applicants submitting their current salary will be considered.
Only applicants who are successful will be contacted.
Please do not apply if you do not meet the requirements of the job.You can now click on this link www.careerstom.com to visit our career centre for a more incisive advice from experts.
