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Marketing Assistant Vacancy in Nairobi

Vacancy: Marketing Assistant

Ref: PD/MA/25

Our client, Direct Pay Online, provides online and reservations payment solutions to regional Africa’s hospitality industry with global operations.
They are looking for a Marketing Assistant to build, maintain and establish the company brand strategy and company messages.
The incumbent will be based in their Nairobi office.
Duties and Responsibilities:

·         Preparing and reporting back monthly on performance statistics for all digital communications across all channels, using these statistics to influence future digital activity.
·         Acting as a brand guardian in terms of look and feel of online communications as well as tone of voice of copy with the rest of the Marketing Communications team
·         Overseeing Pay-Per-Click (PPC) campaigns monitoring their performance and return on investment.
·         Using the Customer Relationship Management (CRM) to maximise online marketing opportunities.
·         Managing the company’s email marketing campaigns.
·         Managing the organisations Social Media accounts ensuring all copy is relevant for the different platforms.
·         Managing the content diary for social media content.
·         Keeping up to date with changes and advances in social media and advising on new channels and approaches to adopt.
·         Monitoring social media for company mentions and engaging with customers where relevant.
·         Managing the production of marketing materials, including leaflets, posters, flyers, newsletters, e-newsletters
·         Writing and proofreading copy
o Blog proofreading
o Liaising with designers and printers
o Organising photo shoots
o Arranging the effective distribution of marketing materials
·         Organising events such as conferences, seminars, receptions and exhibitions
·         Sourcing and securing sponsorship
·         Conducting market research, for example using customer questionnaires and focus groups
·         Contributing to, and developing, marketing plans and strategies
·         Evaluating marketing campaigns
·         Monitoring competitor activity
·         Supporting the marketing manager and other colleagues
·         Interact with sales department, collect data and feedback on quality of leads generated by marketing campaigns
Person Specification, qualifications and skills
·         A natural marketing person, with excellent PR and Online marketing skills
·         Widely networked within the local (and ideally international) tourism industry
·         Excellent advertising campaign planning and execution
·         Well-presented individual with good interpersonal and communication skills
·         Well organised individual and excellent event organising skills
·         Good understanding of HTML coding and Photoshop will be an added advantage
·         Google analytical skills
·         Good market research skills
·         Good understanding of marketing terminologies and their applications in B2B
·         A strong team player
·         Good web, social media and marketing skills
·         Minimum of 5 years’ experience in a similar capacity
·         A degree in Sales and Marketing, Tourism/Hospitality from a recognised institution or equivalent experience.
·         Previous experience in tourism will be an added advantage
Remuneration: An attractive salary is on offer dependent on skills, qualifications and experience.
To apply, send your CV in word format with a recent photograph of yourself embedded in the top right hand corner.
Attach an application letter demonstrating how your skills, experience and qualifications are transferrable to the role.
All documentation is to be emailed to info@byappointmentafrica.com, quoting the Job Reference in the subject header of your mail.

ONLY short listed candidates will be contacted

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