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Marketing Assistant Job in Kenya

Job Title: Marketing Assistant
Job Purpose Summary: The Marketing Assistant supports market research and the design and implementation of marketing activities that boost sales and promote the Company’s brands and product offerings.
Job Responsibilities:
  • Researches consumer preferences and competitors’ market shares and strategies, including product introductions and pricing.
  • Coordinates with the Key Accounts and General Trade teams to collect sales data for trends analysis.
  • Supports the management of systems and processes necessary for effective data collection, analysis, and communication within the company.
  • Supports the accomplishment of Marketing & Sales objectives by designing promotional activities and supporting the execution of marketing plans.
  • Monitors advertising, merchandising, and trade promotion initiatives.
  • Ensures information is collected in order to monitor and analyze the efficacy of marketing efforts within the company.
  • Acts as a brand ambassador for the company, advocating for the products and the company within his/her professional network and at all public events.
  • Works under the supervision of the Trade Marketer to maintain and distribute marketing materials, including those on the website, distributed in print, or used in advertisements and promotional activities.
  • Coordinates with Marketing & Sales staff, as well as temporary support, to ensure proper resourcing of all promotional activities with retail outlets.
  • Supports the development of sales forecasts by ensuring accurate tracking of sales by region, key account, and SKU.
  • Supports the development of an annual marketing budget by ensuring accurate monitoring and reporting of marketing expenditures.
  • Supports the development of pricing strategies by ensuring accurate monitoring of input costs, competition actions, product supply, and customer demand.
Qualifications & Skills:
  • Diploma, certificate, or graduate degree in marketing or business preferred.
  • 3+ years of experience in a marketing function, preferably in fast moving consumer goods (FMCG).
  • 1+ years of experience supervising staff and managing a professional team.
Required Skills:
  • Strong understanding of market research and analysis techniques.
  • Highly developed professional communication skills, both oral and written.
  • Familiarity and comfort with budgeting and sales forecasting.
  • Ability to coordinate the efforts of a large team of diverse employees and manage projects effectively (on-time, on-budget).
  • Experience with internet marketing and social media.
  • Proficient with all Microsoft Office applications, particularly Excel and PPT.
We are offering an exciting career opportunity in a Manufacturing Fast Moving Consumer Goods company for a person to fill the position of a Marketing Assistant.

If you think you are the right candidate for this position and up to the challenge, send your application including a cover letter demonstrating why you are the most suited for this role, a detailed CV highlighting relevant experience, details of current and expected salary, a daytime phone contact, email address, and the names of three professional referees by close of business Saturday 9th August 2014 to

Only short listed candidates will be contacted.

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