Standard Job Title: Retail specialist Kenya & Eastern Africa
Basic job function:
The Specialist is responsible for achieving revenue and gross profit goals for within given territory.
This person is 100% dedicated to Hardware/FPP Business/Windows retail strategy
Activity Priorities:
Basic job function:
The Specialist is responsible for achieving revenue and gross profit goals for within given territory.
This person is 100% dedicated to Hardware/FPP Business/Windows retail strategy
Activity Priorities:
- Drive Hardware business engagement in retail
- Drive Office Business engagement in retail
- Manage and execute joint retail initiatives for the Company in key retailers in ESA
- Align with SMSP/OEM on distribution strategy RAM
- Deliver Breadth strategy for SDA hardware
Success Metrics:
- BOS attach rates
- Increase share of Company’s Hardware business within the Distributor
- Drive YOY Revenue Growth at the Distributor
- Increase the number of new resellers/outlets the distributor sells to
- Attach rate on Office agreed target
Key performance metrics:
- Internal satisfaction
- External satisfaction
- % yoy growth in revenue
- % Attach rate (TBD)
- $ per PC
Responsibilities:
Sales & Marketing (80% of CHS time):
Sales & Marketing (80% of CHS time):
- Develop Country Hardware/FPP Business Plan including revenue and profit goals for Company’s Hardware and drive to achievement
- Drive daily sales and marketing execution in different channels (Retail, FG, SB)
- Closely monitor logistics, monitor fill rates, provide timely and accurate forecasting
- Provide measurable success reporting back to Company’s using the standard scorecard
- Actively promote the use of bid desk, promotions, trade-in programs and other sales incentive programs
- Own financial benefits program and develop a strategy and plan of action for rebates programs Provide pre-sales technical support for distributor’s sales executives and customers
- Understand the competition, products, margins, operations and logistics details
- Develop strategic, ongoing customer relationships with highly influential individuals at partners
- Conduct bi-weekly business meetings with top partners
- Search and develop breakthrough business practices to increase short and long term revenue and profit
- Proactively recommend the most effective marketing levers (pricing, promotion, PR, etc),
- Drive online and offline product launches and management
Event Coordination (10% of CHS time)
- Execute floor days
- Provide assistance with organizing and staffing Company’s specific sales, marketing and incentive programs
- Attend country Hardware events to evangelize Company’s Hardware products
Training and Certification (10% of CHS time)
- Develop and maintain expertise on Company’s Hardware products, programs, competition and the industry
- Attend specific trainings (at Company’s expense if applicable) to ensure complete knowledge on all Company’s retail products and programs
- Assist execution of training programs, i.e. Lunch and Learns, Focus week trainings etc.
Qualifications:
- 3 + years experience in Sales & Marketing or Channel Development preferably in the IT or FMCG sector.
- Direct sales experience preferred
- Must be self motivated, and should have entrepreneurial skills
- Strategic thinker, ability to think long-term about business opportunities and business models
- Analytical and data driven decision making skills, good understanding of finance
- Strong teamwork, interpersonal and communication skills
- Proven negotiation and conflict management skills
- Ability to build relationships and constructively leverage them for beneficial results;
- Good analytical skills including financial analysis
- Knowledge of Company’s organization, products strategies, customer segmentation, and business model preferred.
- Knowledge of competitive products, solutions and strategies
- Excellent communication and presentation skills
- Ability to work with diverse cultures and organizations
- Self-starter with a flexible can-do attitude
- A BA/BS is required
Only shortlisted candidates will be contacted.
You can now click on this link www.kenyanvacancies.com to visit our sister website for more vacancies.
