Assistant Manager, Media Relations & Reputation Management
Job Purpose
The Assistant Media
Relations and Reputation Management is responsible of facilitating strategic
communication to the external public through the Media (both Print and
Electronic Media). The job holder functions as a key part of the Authority’s
public information team, supporting relations with the media and ensuring
effective communication of the Authority’s message through the use of such
tools as press releases, media communication kits, Op-Eds, media interviews
website articles and publications updates, and managing the Authority’s
reputation. This role also entails sustaining reputation management
through key initiatives and activities that will protect KRA’s image through
the Media.
Key responsibilities/Tasks/ Duties
• Assist in preparing articles and press releases, communication kits for the media.
• Provide effective and timely responses to public information inquiries from the media;
• Support and participate in activities to promote media coverage (press conferences, interviews, press seminars and other media engagement activities) of priority issues and major Authority’s events, including development of media strategies and action plans, and initiating proactive media outreach efforts.
• Develop and sustain partnerships with internal and external partners for successful development and execution of Authority’s media strategy
• Monitor the media in collaboration with the Media Monitoring Agency, analyse information and prepare reports in order to track outreach, engagement and growth of media coverage of the Authority
• Media visibility. Achieve highest visibility for in print, broadcast TV and online media outlets.
• Organize effective, well attended and informative media briefings.
• Develop of a Crisis Communication Plan; for use by KRA together with Crisis Management Plan in incidents of Crisis;
• Prepare budgets for Media related/publicity activities or initiatives;
• Facilitate intelligence gathering on potential negative publicity likely to injure KRA’s reputation;
• Facilitate strategy & planning meetings with KRA’s Media Agencies;
• Supervision of staff in the Media Relations Team
• Address any public relations issues as they emerge.
Academic Qualifications
A university degree in Marketing
Journalism, Communications, Public Relations or related field from a recognized
institution
Professional Qualifications / Membership to professional bodies
Public Relations Society of Kenya (PRSK),
Marketing Society of Kenya, Chartered Institute of Public Relations (CIPR) or
Media Council of Kenya.
Previous relevant work experience required
• The job holder is to possess 3-4 years’
experience in communication; two of which should be in a newsroom set-up with
proof of published articles in print media.
•Demonstrable hands on experience in
reputation management
Competencies Required
• Excellent communication skills.
• Creativity – Ability to develop/innovate
new techniques.
• Presentation skills – Excellent written
and oral skills.
• Organizational/Prioritization – Ability
to balance multiple projects and demands.
• Motivated and Self-starter – Can
motivate subordinates to take voluntary initiative
• Excellent editing skills
• Team Player
How to Apply
Deadline closes 13 December 2022.