I &M Bank Limited, a regional Bank with a fast growing branch
network around the country is looking to recruit a competent and highly
motivated individual for the following position
Social Media Marketing Officer
Key Responsibilities
Qualifications
Key Accountabilities
Qualification
Key Accountabilities
Qualifications
Social Media Marketing Officer
REF: SMO/06/2018- SOCIAL MEDIA MARKETING OFFICER:
JOB SUMMARY:
The job holder will join the Social Media team of the Bank which
develops and manages the growing Social Media and Online activities for the
Bank. This includes but not limited to assisting in implementing the Bank’s
Social Media strategy, developing brand awareness, generating inbound traffic
and cultivating leads and sales.
Key Responsibilities
The Incumbent will report to the Social Media Manager and will
assist in:
Developing Social Media Strategy
·
Developing the plan and the parameters for the Bank’s Social Media
Strategy.
·
Determining objectives, establishing what needs to be accomplished
and defining how it will be done, in close liaison with various
departments/segments/external partners.
Social Advertising and Analysis
·
Planning and placing social media adverts on platforms such as
Facebook, Twitter, Google display ads etc.
·
Identifying and setting up the correct target audience for each
campaign.
·
Experimenting with different types of adverts, creatives and
analyzing the results of social media ads.
·
Monitoring and refining ad campaigns for maximum Return 0n
Investment (ROI)
Managing Social Media campaigns
·
Monitoring and reporting performance of Social Media
Campaigns
·
Tracking and monitoring the effectiveness and success of online
initiatives (Facebook ads, Twitter ads and Google ads), in order to calculate
Return On Investment and determining efficacy and areas for social media
campaign improvement.
·
Collaborating with Agency for campaign related discussions
Managing Bank’s Social and Digital touch points
·
Collaborating with the agency to develop engaging, creative,
innovative content for regularly scheduled posts, which enlighten audiences and
promote brand / Segment / product focused messages.
·
Ensuring Digital touch points (Screensaver, ATM Screens, Branch
LCD Screens) are updated on a frequent basis and that messaging is timely and
relevant.
·
Coordinating social media messaging with Marketing department,
Product department and Segments heads to align with organizational goals.
Engaging and Monitoring Social Media Audience
·
Engaging audience on Social Media and responding to them in a
timely manner
·
Monitoring the Social sites for any positive or negative feedback
about I&M Bank and its products & services and alerting the relevant
branch/ department.
Website and Search Engine Optimization
·
Using various analytical tools available to measure website
activity and having a good understanding of Search Engine Optimization
·
Managing the redesign/redevelopment of the organization’s website
and suggesting ways to improve the usability, design and content of the website
on an ongoing basis.
·
Managing and updating website content regularly
Reporting
·
Reporting on various Social Media activities, campaigns, and
website statistics using various tools available.
Email Communication and Marketing
·
Creating content for various internal and external communications.
·
Planning, designing, testing, and scheduling/sending out marketing
emails and campaigns that drive product/service signups, lead generation and
improve product awareness.
·
Working with the ICT team to obtain targeted customer data needed
for email marketing campaigns.
·
Measuring and reporting on performance of all email marketing
campaigns, including advising on how to improve results.
Personal Skills/Attributes:
·
A creative mind (Thinking out of the box)
·
Excellent communications skills; must have excellent writing and
language skills and knowledge on how to write effective copy in different
styles, for websites, twitter, Facebook, etc. Must have ability to
visualise as well as convey a message into relevant and interesting content.
·
Technical skills in designing and use of Designing tools such as
Adobe Creative Suite will be an added advantage.
·
Aware/familiar with online tools for Social Media management
·
Customer focused
·
Should be creative and technology savvy person with innovative
ideas
Qualifications
·
Bachelor’s degree in Marketing, Journalism and Public Relations.
(Degree in Digital Marketing or equivalent coursework would be an added
advantage)
·
Demonstrated experience in a specialized Social Media and
Digital Marketing company or be a key member of the Social Media team of a
major organization
·
At least 2 years’ experience of Social Media Marketing in–
LinkedIn, Twitter, Facebook, Google+, YouTube, Instagram t.c
·
Experience in handling social media within the banking sector will
be an added advantage
·
Preferred age 25-32 years
Candidates with no prior hands on experience in handling social
media in an organisation need not apply.
Data Engineer
REF: DE /6/2018 – DATA ENGINEER
Job Summary:
The role holder will be responsible for collecting,
stitching together and analyzing data to enable insights (e.g., operational
insights)
Key Accountabilities
The Incumbent will report to the Digital Factory Manager or any
other official as may be designated and will be responsible for:
·
Thinking in terms of databases, structured and unstructured data
and integrating data in clean accurate ways. Also building reports and
dashboards using Spotfire and Tableau
·
Acting as a liaison between Analytics and IT teams
·
Assisting data scientists to transform their algorithms into
usable and performing code
·
Developing data and information structure
·
Interacting with data scientists and translators to understand how
data needs to be presented
Qualification
·
BS/BA Degree (MS preferred) preferably in Computer
Science, Statistics, Math or equivalent combination of education and
experience
·
SQL skills and experience in working with Hadoop, Hive, Map
Reduce, Teradata, QSTK, R, Python, C# and, Java
·
Solid business and collaboration skills, and responsive to service
needs and operational demands
Experience
·
5+ years of experience with data analysis and preparation,
including considerable experience with very large data sets and unstructured
data
·
Strong experience in database development & data model design
Knowledge
·
Deep knowledge of machine learning, statistics, optimization or
related field
·
Experience with R, Python, Matlab is required, programming in C,
C++, Java
·
Knowledge of computing tools (Map/Reduce, Hadoop, Hive, Spark,
Gurobi, Arena, etc.)
·
Advanced knowledge of statistical techniques, data mining, machine
learning (regression, decision trees, clustering, random forests, generalized
linear models, etc.)
·
Attitude to thrive in a fun, fast-paced start-up like environment
Data Scientist
REF: DS /6/2018 – DATA SCIENTIST
Job Summary:
The role holder will be responsible for
designs, prototypes, and building the next-generation analytics engines and
services with basic visualization ability.
Key Accountabilities
The Incumbent will report to the Digital Factory Manager or any
other official as may be designated and will be responsible for:
·
Evaluating the business problem and thinking of possible data
sources and algorithms to develop a hypothesis. Thinking about the logic and
math behind the code to generate insights from chaotic data
·
Developing robust analytical models to address complex business
problems and driving innovation.
·
Conducting advanced statistical analysis to provide actionable
insights , identifying trends and measuring performance
·
Implementing data solutions through basic visualization tools
·
Providing thought leadership by researching best practices,
conducting experiments, and collaborating with business leaders
Qualifications
·
MS/PhD in computer science, statistics, or operations
research or related technical discipline (eg. math)
·
Expert in working with large data sets, simulation/ optimization
and distributed computing tools (Map/Reduce, Hadoop, etc.)
Experience
·
7+ years’ experience in a statistical and/or data science role,
with deep knowledge of machine learning, statistics and optimization
·
Considerable experience with a wide range of tools including
SparkML, H2O, FlinkML, TensorFlow, etc.
·
Experience in working with basic visualization tools such as
Tableau and Qlik, etc.
·
Excellent written and verbal communication skills along with
strong desire to work in cross functional teams
Knowledge
·
Deep knowledge of machine learning, statistics, optimization or
related field
·
Experience with R, Python, Matlab is required, programming in C,
C++, Java
·
Knowledge of computing tools (Map/Reduce, Hadoop, Hive, Spark,
Gurobi, Arena, etc.)
·
Attitude to thrive in a fun, fast-paced start-up like environment
How to Apply
If you believe you meet the above requirements, please send your
application together with comprehensive curriculum vitae indicating your
qualifications, present position, salary expectations and names and contacts of
three referees. Your application should reach the address below as soon as
possible but not later than 30th June 2018. Please quote reference
number followed by the position applied for in the application.
The General Manager-Human Resources
I&M Bank Limited
I & M Tower, Kenyatta Avenue
P.O Box 30238 – 00100, Nairobi
Or email: recruit@imbank.co.ke (preferred
option)
Only short listed candidates will be contacted. Canvassing will
lead to automatic disqualification.