Copywriter Internship
The Genesis Technology Partners is
one of the world’s leading digital media service providers, delivering an
extensive portfolio of large, fast-growing digital projects in different
continents. A global web and mobile enterprise, its reach is rooted across
Russia, Ukraine, Asia and Africa through its subsidiary arms.
We launched our Kenyan subsidiary Tuko.co.ke, a digital news media portal for
the Kenyan market that broke boundaries in digital content and technology,
making Tuko.co.ke in under 2 years become the number 1 digital portal in the
country, ranked alongside google and youtube as the most popular platforms
visited by Kenyans.
Responsibilities
·
Genesis Interactive is looking for a
qualified copywriter intern to join our digital advertising team. You will be
involved in award-winning strategic creative content development and execution;
·
Collaborate with the creative and
business teams to translate business goals into unique marketing and service
experiences
·
Participate in the creative
experience content strategy and thought leadership for the content dispersed on
the Agency’s platforms and make the Agency brand into a thought leader in
digital marketing and advertising in the market
·
Participate in creative brainstorms,
client briefs and pitches; working with the team to create and pitch
award-winning pitches and campaigns that win over the client
·
Conceptualise digital campaigns,
social media applications, websites, banner campaigns, direct concept &
copy development (eCRM, direct, DM)
·
Develop copy for digital elements of
multichannel campaigns
·
Effectively communicate the Agency’s
service offering with supporting rationale and thought processing that
addresses business and client needs, consequently driving lead conversions
·
Attend client consultations with the
account management team to clarify and internalize the brand’s requirements and
core messages
·
Extend global marketing strategies
into effective, unique digital marketing experiences online
·
Work with the team and build an
unrivalled online community that evolves to own the online share of voice in
digital marketing in Kenya and Africa as a whole via the social communities you
build, having high engagement rates and a large following
·
Familiarize yourself with advertising
and promotional material used by competitors and understand the class of
consumers the advertiser desires to reach and target advertising to their
tastes
·
Stay up-to date in new creative
technologies and analyze new trends and data to identify unique opportunities
for the Agency and its clients
·
Guard against production of deceptive
copy or advertisements that may lead to consumer confusion
·
Scrutinize the syntax and semantics
of copy
·
Work on multiple projects at the same
time
Qualifications
·
People with digital marketing
knowledge and experience, who are looking to break boundaries.
·
Go beyond the norm and do something
big, reinvent advertising as we know it and make their mark.
·
If you have the passion, have an
excellent command of the English language and a proven track-record for
creating winning copy/ content, we have the place for you.
How to
Apply
Interested applicants, kindly email
your CV to recruitment@gmedia.tech before 31st May 2017.