Lean Energy Solutions Ltd.
Marketing
Manager
Job Description:Marketing managers are responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.
Their day-to-day task will include managing and coordinating marketing and
creative staff, leading market research efforts to uncover the viability of
current and existing products / services, and liaising with media organizations
and advertising agencies.Job Description:Marketing managers are responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.
Market Analysis
- Researches,
analyses and monitors financial, technological and demographic factors to
capitalize on market opportunities and minimize effects of competitive
activity.
- Develops and
recommends distribution channel development programs.
- Develops and
recommends product positioning, packaging, and pricing strategy to produce
the highest positive long-term profit and market share.
- Analyzes and
defines the market for product growth within the specific segments.
- Maintains a
served market analysis defining the total market, company market share,
competitor market share and available market share by product market
- Contracts or
personally performs select market studies or voice of the customer
interviews.
- Provides data
to prepare, update and control forecasts covering projected new business
sales, proposal activity costs, and investment requirements by program
New Product/Service
Development
- Researches,
analyzes and monitors financial, technological and demographic factors to
capitalize on market opportunity and minimize effects of competitive
activity.
- Establish a
list of potential customers.
- Develops and
recommends product positioning, packaging and pricing strategy to produce
the highest possible long-term profit and market share.
Marketing and Business
Planning
- Develops
marketing plans that effectively execute the New Product Development.
- Develops and
executes online marketing plans, commerce strategy and programs, including
web site development and utilization
Business Development Planning
- Participates in
business process modeling sessions, providing data and insights into
market need and customer expectations.
- Collaborate
with finance and engineering to evaluate project performance and to
recommend refinements and improvements of all components of proposal.
- Draft the
narrative that ties the project components together and package and assist
in presenting the proposal to the executive team.
Skills Set
- Intimate
understanding of traditional and emerging marketing channels
- Excellent
communication skills
- Ability to
think creatively and innovatively
- Budget-management
skills and proficiency
- Professional
judgment and discretion that comes from years of experience in the field
- Analytical
skills to forecast and identify trends and challenges
- Familiarity
with the latest trends, technologies and methodologies in graphic design,
web design, production, etc.
Qualifications &
Experience
- Bachelors
degree in Marketing from a recognized institution
- Advanced
Certificate and Postgraduate Diploma in Marketing desirable.
- Experience in
all aspects of developing and managing marketing strategies.
- Relevant
product and industry knowledge for a minimum of 3 years.
- Technical
marketing skills
- Commitment.
- Excellent
communication and inter personal skills.
- Quality
oriented.
- Honest.
- Hardworking.
How to Apply
Applicants to submit their applications which should include a 1 page cover letter and CV only stating their qualifications and suitability.
Applicants to submit their applications which should include a 1 page cover letter and CV only stating their qualifications and suitability.
Applications to be sent to hr@leansolutions.co.ke
Canvassing will lead to automatic disqualification.
Canvassing will lead to automatic disqualification.
Only shortlisted candidates will be contacted