Vacancy Announcement: Administrative
Assistant (Marketing)
1 Post
Africa Nazarene University (ANU) is an accredited Private Christian University sponsored by the Church of Nazarene International, which follows the Wesleyan Holiness Tradition.
Africa Nazarene University (ANU) is an accredited Private Christian University sponsored by the Church of Nazarene International, which follows the Wesleyan Holiness Tradition.
It integrates faith with
learning to produce well rounded individuals who are able to meet challenges of
their times.
This role consistently seek
to enhance marketing effectiveness through the best in class application of
marketing data, analytics and creative testing to inform campaign strategy and
objectives and to track, optimize and report on the performance.
It also involves the
development of university advertising strategies, implementation of and
evaluation of ad campaign overall performance.
Duties and Responsibilities
Duties and Responsibilities
The detailed duties and
responsibilities will involve the following:
Research
- Manage 15 to 25
category specific market research projects per year.
- Work
collaboratively with faculties and department teams to understand research
needs and develop actionable insight.
- Perform
analysis and interpretation of primary and secondary research data relating
to our programs, segments, and competitors and make recommendations based
on the analysis.
- Manage projects
from inception through presentation: supporting customized
surveys/discussion guides/screeners, analyzing data, interpreting results
and providing actionable insights from primary research.
- Synthesize and
analyze secondary data, market information and competitive intelligence to
provide actionable insights and business trend information.
Advertising
- Spearhead the
development of the university brand advertising strategies, including
media and creative.
- Create
integrated campaign strategies that are informed by a deep understanding
of the business, programs and target audience.
- Developing
creative, advertising plans and media plans.
- Ensuring that the
adverts run accurately based on the planned impression, engagement.
- Negotiating
with media houses to obtain credit, the best rates and most appropriate
media spaces in advertising;
- Booking
individual advertising spots across all offline and online platforms as
per the campaigns;
- Consistently
engaging in a process of identifying new digital media, tools and methods.
- Keeping up to
date with industry research figures, including country inventory stats and
audience figures across multiple traditional and digital platforms.
- Measure and
report performance of all marketing campaigns, and assess against goals
(ROI and KPIs)
- Up-to-date with
the latest trends and best practices in advertising and measurement.
Education and Qualification
- Must have a
Bachelor degree in Marketing
- Possession of
an MBA (marketing option) will be an added advantage
Desired Personal and
Technical Competencies
- Solid
experience in marketing research, preferable in a marketing research firm.
- 5+ years of
experience in marketing communications, branding, integrated campaign
development and digital content/campaign development.
- Experience of
managing social and digital channels
- Excellent
interpersonal skills, good networking and relationship building skills and
the ability to be an effective member of a team.
- Ability to
perform multiple projects effectively and on time within tight/aggressive
timescales.
- Strong
analytical skills.
Application Procedure
Interested candidates who
meet the above qualifications should send their applications on or before
January, 13th 2017 addressed to:
The Vice-Chancellor
Africa Nazarene University
P.O. Box 53067 – 00200
Nairobi
Applications should have a cover letter, curriculum vitae, copy of certificates, names and contacts of three referees.
The Vice-Chancellor
Africa Nazarene University
P.O. Box 53067 – 00200
Nairobi
Applications should have a cover letter, curriculum vitae, copy of certificates, names and contacts of three referees.
Applications could also be dropped at the Nairobi, CBD Campus - Aghro House, Moi Avenue.