Kenafric Industries Limited
Job Title: Category Manager
Reports to: Regional
Sales Manager
Area: Confectionary
Division
Job Purpose: To
provide focus on Planning and Execution of strategies for the category, across
the sales, distribution marketing and part of supply chain functions.
o Ensure
their category is available and visible at all points of sales in general and
modern trade; work with ASMs to ensure execution in all areas nationally.
o Ensure
Merchandising material is appropriately placed at all points of sale; Work with
ASMs to ensure execution in all areas nationally.
o Plan
and Execute all advertising and promotional activities for the category
,leverage on consumer marketing platforms; work with Marketing manager and
agencies.
o Forecast
demand for their category based on marketing plans and external factors; work
with supply chain planner.
o Responsible
for budget development, revenue and marketing budget for the category; work
with Country sales manager and Business Unit head.
o Identify
Growth and innovation opportunities through generation of consumer and
marketing insights; work with NPD team
o Responsible
for competitive analysis and ensure pricing and value chain models are
competitive and well defined for their category; work with FBP and CSM,
approval by BUH.
Education and Training Requirements:
o A
University Degree in Business/Sales/Marketing or similar related field.
o At
least 5 years experience in similar /adjacent role in FMCG.
o Solid
knowledge of sales and marketing principles especially in FMCG.
Competencies:
o An
analytical, detail oriented mind with strong bias for execution and ability to
execute through people.
o Ability
to work well under pressure in a fast paced environment.
o Ability
to build relationships with and influence internal and external stakeholders
How to Apply
If you are up to the challenge, posses the necessary
qualification and experience, please send your application letter and CV
quoting the job title on the email subject (CATEGORY MANAGER) to
recruit@kenafricind.com by 5th December, 2016