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General Manager Job in Kenya

We are currently recruiting a General Manager to develop and execute our clients’ Rewards & Loyalty Program, with the key objective of driving customer loyalty and an exceptional customer experience.

Job Role:
As the Loyalty Programs Manager, this candidate will lead the customer loyalty program. 

This role drives customer acquisition, development, and retention by creating focused efforts to build and communicate compelling offerings for our customers. 

Key responsibilities will include managing customer communications and fulfillment processes as well as measurement and reporting of results. 

This will involve building a scalable infrastructure to support the expansion of the loyalty programs, as well as developing, executing, and then optimizing a communications strategy to raise customer awareness and comprehension of the programs.

  •  Develop and implement the strategy to build loyalty programs
  • Design and manage communications strategy focused on attracting, developing and retaining customers
  • Work closely with marketing analysts to gauge return and profitability of rewards efforts and establish metrics to measure program success
  • Understand and respond to the needs of current customers as well as develop plans to attract new customers
  • Drive sales through customer loyalty offerings
  • Design and deliver marketing campaigns that are data-driven and segment-focused with accountability for the effectiveness of the campaigns.
  • Streamline and automate fulfillment processes for member enrollment, member benefits, promotion fulfillment, and program reporting working closely with cross-functional supporting teams (product, analytics, technology, and other marketing functions)
  • Manage the ongoing operations and fulfillment processes of the programs and marketing campaigns, managing the program budgets with responsibility for the program P&Ls and marketing ROI
  • Manage program performance and customer activity reporting to address areas including customer segmentation, program and campaign level impact (return on investment and profitability), customer demographics, and benefits usage recommending reasoned adjustments to the program
  • Establish and manage relationships with vendors, Partner Merchants and internal resources to coordinate delivery for effective programs and promotional campaigns that are consistent with branding and general product merchandising
  • Must have a minimum of 7 years of experience in Marketing with at least 3 years focused on Loyalty Rewards Programs .
  • Bachelor’s degree in a related field required
  • Proven track record of program management of technology projects, strategy development, operations, and business planning
  • Proven track-record working with various, cross-functional, internal and external groups to deliver meaningful results on time and on budget with limited direction
  • Strong analytical skills, including strong data and financial analysis skills
  • Strong project management and communications skills
  • Ability to deal with ambiguity and change within a fast paced environment

Qualifying candidates should send their application letter together with detailed Curriculum Vitae to  before COB 29th July 2013.

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