General Manager
Profile & Context:
Profile & Context:
My client is a below the line advertising company specializing
in Interactive Experiential Marketing.
- Integrated
Experiential Services – from small in door activations to large events
- Mobile
Activations (inclusive of Roadshows)
- In
Store promotions
- Merchandising
- Launches
- E-Marketing
Role Description
The role of the GM for my client can be summarized as managing
the Profit & Loss (P&L) of the business Unit under responsibility.
He/She has the overall responsibility for managing both the
revenue and cost elements of the Business Unit’s income statement.
Key driver are in building a great breadth of the organization
i.e. understanding the linkages across the business functional units and
importantly developing depth in order to understand what drives the business
i.e. what the core economics look like and how functional leaders lead.
Providing inspiring leadership as well as coaching that will not
only see generation of innovative ideas but also ensure effective
implementation of projects with the objectives of meeting our client’s
stretching demands.
This will in turn contribute to the company’s overall growth.
Reporting Structure
Reporting Structure
Reporting To: The
Managing Director on day to day performance and targets.
The General Manager shall also report to the Board on a half
yearly basis on overal annual performance.
Responsibilities:
Responsibilities:
The General Manager reports to the Managing Director & is
responsible for the overall business management of my client in the assigned
operation/country.
The key areas of responsibilities are:-
Revenue Generation
Revenue Generation
- Involves
both Business Development and Client Servicing Management
- Working
with Business Development teams to meeting the agreed on targets
- Identifying
and pitching for new business to bridge gap as necessary
- Ensuring
current/existing clients are well managed and generate additional revenue
from them
- Seeking
innovation to provide new ideas and thereby bar competition
Leadership & Strategic Management
- Shall
provide strategic leadership for the business unit
- Change
Management
- Shall
constantly review trends both internally and externally
- With
the above anticipate, plan and manage change
- My
clients Leadership
- Attend
meetings or functions key to the growth of My clients Marketing
Human Resource Management
- Recruitment
and Coaching staff as per my clients employment policy.
- Champion
all roles and show linkage to overall performance
- Linkages
and Relationships
- Identify
and define relevant Linkages to success of my client
- Ensure
great Inter functional as well as external linkages and relationships
exist
- Performance
Management
- Lead,
motivate, direct and coach team reporting to you to deliver set targets
- Ensure
individuals are focused on achieving team goals and take action when
performance standards are not being met
- Encourage
the team to make and take bold decisions, providing support and resources
where necessary
- Building
and growing my clients culture
Operations Management
- The
GM will oversee the planning and direct the various aspects of Business
Units Operations.
- He/She
will ensure that operations run smoothly as informed by company policy and
as promised to the clients
- Define
excellence in execution and score its performance
- Put
in place a risk and mitigation plan for each project
- Ensuring
Measurement and evaluation for each project is undertaken
Administration
- Effective
and Efficient running of the office
- Policies
and Systems: -Ensuring company policies and systems are put in place and
practiced.
- Data
Management: - Ensuring company data and information is effectively managed
- Ensure
all statutory obligations are met on time
- Communication:
- Ensure internal systems of communication are in place, updated and with
image my client. Includes Website Intranet, Monthly team debriefs
Financial Management
- Ensure
Business Unit Management Accounts are in place and on time
- Regularly
Analysis of the Business Units Financial Statements and Accounting ratios
and providing a report on the same
- Regular
and with depth Business Cash Projections
- Cost
innovation. Managing for Value
Key Areas of Experience
- Close
knowledge of BTL or ATL industry and its workings
- Well
developed conceptual, strategic and analytical abilities
- Excellent
time management and organizational skills
- Capacity
to lead and manage multi disciplinary staff, through high level people
management and leadership skills
- Proven
high level interpersonal and communication skills including the abilities
to liaise and negotiate successfully with executive management, government
agencies and members of the Bar
- Capacity
to provide high level advice to the Board including presentations and
reports
- Financial
acumen to engage in budget planning and cost control
- Ability
to effectively manage operational staff within a complex regulatory
environment
- Drive
to ensure organizational improvement with a desire to manage change
in a consultative and sensitive manner
- +3yrs
in Senior Management Position
- Possession
of a minimum 1st degree and a qualification in marketing, administration,
business, commerce or other relevant field
Send CV to monicah.kimani@hallmarkrecruitment