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Brand Activation Coordinator Job in Kenya

Position: Brand Activation Coordinator
Main Purpose of Job
Ensure effective implementation of brand related activities 
Be a source of local insight for consumer, category, shopper behaviour and trade channels and provide relevant input to the development of commercial plans with Business units
Main Responsibilities / Job Summary
  • Training and supervision of promoters across the brands as per your line manager’s brief
  • Ensure good quality people and work on the ground with a good integrity record i.e. can handle cash slow and account for it
  • Processing payments for promotions as per requirements and output
  • Implement cost effective measures for sampling and promotions
  • Control sampling support materials
  • Give regular reports on sales, execution and insights on promotions to your line Manager
  • Follow up on planning promotions calendar with your line Manager
  • Ensure all brand activations are run flawlessly and as per stipulated operational standards i.e. Activations kick off as scheduled
  • Activations represent the Brand image. Ensure all Nestle standards are met in terms of product handling and Brand communication i.e. All teams attend QA training  
  • Maintain  and protect all company assets under the activations docket
  • Make sure all vehicles and items in use for activations are properly serviced and maintained in usable condition.
  • Give feedback from the field on Brand related issues and complaints.
  • Assist in getting relevant permits, licenses and letters which will assist in all our activations.
  • Roadshows, Women’s Forum & Instore Activation
  • Hire a RIG team, train, manage and make route plans in line with Sales and Marketing activity plans
  • Ensure effective execution to yield volume and sales
  • A clear understanding of Kenyan market as a whole i.e. is  able to know Nairobi and upcountry market days
  • Is clear on MT & TT set up
  • Effective and on-time implementation of brand activities
  • Coordination with agencies / third parties
  • Engage Agencies and promoters in day to day field visits and reviews to ensure that they work towards meeting the set daily targets in terms of sampling and selling.
  • Has strong operation skills
  • Flexible to travel
  • Team player works well in a matrix organization i.e. will engage with marketing and sales department
  • Basic finance
  • 2 years experience with 3rd party agencies
  • Marketing experience i.e. Has knowledge on what competitor is doing
  • Sales experience & trade marketing experience
To apply for this position send your CV to quoting the position in the subject line and preferred location. 

Kindly also mention your current/ last salary and benefits. 

Only shortlisted candidates will be contacted

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