M-PESA Brand Manager Job in Kenya

Financial Services SBU

M-PESA Brand Manager

FS – MBM-MAY 2011

Reporting to the Head of Department – M-PESA Strategy within the Financial Services Business Unit, the job holder will be responsible for developing plans and executing projects and initiatives that support the broader short and long-term marketing strategy.

Key Responsibilities
  • Deliver M-PESA revenue, customer numbers and usage KPI’s to forecast.
  • Process Financial Services presentations charts and Marketing Processes/Plans.
  • Deliver M-PESA Marketing activities to agreed guidelines.
  • Act as M-PESA product champion to drive competitor reports on what is currently ongoing in the market.
  • Provide support in the management of the M-PESA unit as and when required.
  • Preparation of weekly, monthly and ad-hoc reports to address specific issues, providing value-add analysis & insights.
Minimum Requirements
  • 4+ years experience in marketing, with at least 3 years experience in brand advertising and/or direct response marketing capacity.
  • Proven experience in developing creatives for advertising materials, direct mail, and email and online advertising communications.
  • Good interpersonal and communication skills and the ability to work on cross-functional teams in both leadership and member roles.
  • Strong presentation and writing skills.
  • Analysis skills to not only present data but also summarize the findings and propose recommendations for future improvement.
  • Clear vision in the area of Brand Development/Brand Management.
  • Must have a style that promotes respect, credibility and trust throughout the organization.
  • Strong project management skills.
  • Strategic thinker and creative marketer.
  • Results oriented and self-motivated.
  • Excellent written and verbal communication skills.
  • Strong Leadership skills.
If you feel that you are up to the challenge and possess the necessary qualification and experience please send your resume and application letter.

Please indicate your experience and why you are the most suitable candidate for the role clearly quoting the job title to the address below.

The deadline for application is 27th May 2011.

The Senior Manager; Talent Acquisition,
Safaricom Ltd
Nairobi

Via email: hr@safaricom.co.ke

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