Brand Manager
Detailed Description
Reporting to the Chapter
Lead – Brand communications .The position holder will take
part in the complete brand strategy and communications process, from deep
understanding of the broad set of consumers the brand serves to determining
positioning and driving large-scale brand campaigns. As the principle brand story teller,
this role presents a unique opportunity to shape the brand perception in the
consumer’s mind in order to grow brand love. As
a principle brand guardian role, the role holder ensures
adherence to brand guidelines across the business, which includes the regular
audit, review and update of guidelines and brand assets. The role requires a
strong cross-functional collaborator who can partner effectively with teams
across various disciplines including research, legal, corporate communications,
consumer / Business /Financial services organization ,channels
organization, sustainability and social impact. The purpose of Safaricom is to
transform lives. Our job is to ensure that everything we do is in service of
this purpose. And we follow a digital-first, insights-led approach as the brand
centre of excellence.
Responsibilities
Craft
Participates in developing the brand
strategy, driving strategic alignment with stakeholders, and inspiring teams to
achieve common vision
Identify and clear roadblocks to
execution, engage leadership in decision-making, and report on status and
issues
Work with cross-functional teams to cascade
and drive adherence to brand guidelines
Lead creative development, cultivating
insights from research to represent consumer truths
Manages agency and production partners
to deliver impact, while maintaining brand consistency and campaign
cohesiveness across channels
Collaborate with the internal Media
team and agency partners, to drive media planning, execution, optimization, and
measurement
Immersed in cultural and online
trends, communicating effectively in ambiguous environments.
Mindset
Effectively gives feedback and helps
others develop
Takes ownership of outcomes for self
and team
Instil agility and resilience on teams
Supports others through change
Builds & coaches teams to unlock
performance & growth
Customer
and business
Balances customer and other needs in
decisions
Able to rally people behind a strong
vision
Has strong commercial and risk-reward
judgement
Qualifications
Must
have technical / professional qualifications:
Bachelor’s degree or equivalent
practical experience
+5 years’ experience in brand
management, agency, strategy consulting, or related field
Experience managing partners to
develop and roll out campaigns through the line
Experience driving brand campaign performance
Ability to manage complex projects
Ability to effectively influence
cross-functional stakeholders and external partners.
Excellent written and verbal
presentation skills.
How to Apply
