Senior Brand Manager
What
is in it for you:
- Employee benefit card offering
discounted rates in Accor worldwide
- Learning programs through our
Academies and the opportunity to earn qualifications while you work
- Opportunity to develop your
talent and grow within your property and across the world!
- Ability to make a difference in
the local community through our Corporate Social Responsibility
activities, like Planet 21
What you will be doing:
Reporting to the Cluster Director,
Digital, Marketing & Communications, responsibilities and essential job
functions include but are not limited to the following:
- Drive development of a renewed
luxury guest experience from hotel to conservancy.
- Coordinate with operations and
conservancy teams the development process from concept to trade and ensure
the respect of timelines.
- Develop a strong communication
plan in order to grow our digital footprint, develop our occupancy rate as
well as activities and other services turnover.
- Drive the development of brand
communication material to support brand strategies, animation plans and
launches.
- Advertising strategy, campaign
shootings and developments
- PR strategy and actions
- Recommend and manage a budget
with the support and in coordination with the Director of Marketing,
Communications and Digital
- Own A&P budget management for
digital and animation strategy.
- Support Forecasting
- Lead annual brand strategic
marketing plans and campaigns to evaluate brand visibility and maximize
business opportunities.
- Analyze guests satisfaction
- Develop loyalty for specific
targets (local market, executives)
- Implement brand activities
including but not limited to marketing material development, advertising,
media, event/activations management, collaterals, promotion, etc.
- Lead competitive analysis to
identify business opportunities.
- Supervise the creation of ongoing
content and develop story telling about the property and conservancy in
order to maintain permanent top of mind, innovations awareness, as well as
bond with our digital media followers or prospects.
Your experience and
skills include:
- Highly passionate and energetic
marketer willing to evolve in an innovative, fun, and fast paced environment.
- Bachelor’s Degree in Marketing
and any related field minimum 5 years’ experience in brand marketing, for
luxe or premium brands within or out of the hospitality / travel industry.
- Able to learn fast, especially if
not coming from the hospitality industry.
- Able to quickly analyze and
understand a variety of target audiences coming from all around the world,
b2b and b2c.
- Passionate about the idea of
working with and within conservancies, developing hospitality guest
experiences as well as guest experiences linked to nature and
conservation.
- Passionate about luxe and premium
brands and ability to understand various trends from all around the world.
- Proven track record of delivering
topline and marketing KPIs (driving share and penetration).
- Experience in managing agencies
and creating briefs.
- Proven experience in developing
and implementing effective and integrated brand plans.
- Excellent analytical skills.
- Creative approach.
- Good Story teller
- Strong communication,
organizational and project leading skills
- Direct management and indirect
management skills
Your team and working environment:
Fairmont The Norfolk Hotel has played a
leading role in Kenya’s colorful history, and continues to be Nairobi’s finest
and best-known luxury hotel. The town and later the modern city of Nairobi grew
up around Fairmont The Norfolk hotel, which boasts 170 guest rooms and suites,
and still has its own private tropical gardens. The hotel is still the
traditional starting point for safaris and the Lord Delamere Terrace is modern
Nairobi’s most famous meeting place, where drinks and light meals are served
continuously from morning until midnight.
Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract, recruit and promote
diverse talent.
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