Marketing Manager – Experiential Activations
Job Description
- Ensure
Marketing plays its part in driving the business through activities
intended to drive and generate demand for products, solutions and services
through the generation of prospects and sales conversion
- In
order to translate awareness into consideration, leverage activities
intended to engage customers with the aim of increasing their propensity
and ability to purchase the banks products, solutions and services.
- To
create and execute activities intended to impact overall recognition,
understanding of and/or increase affinity and interest toward the Banks
products, solutions & services
- Create
activities that make it easy for the banks sales staff to gain or sustain
sales momentum, targeting new or existing customers and connecting leads
into the sales pipeline for our products, solutions and services.
Business Growth Initiatives
- Work
closely with the Head of marketing to create strategic experiential
activation strategy to complement full funnel marketing campaigns, while
ensuring the strategy ties back to overarching company objectives
- Support
the head of marketing in developing marketing strategies for the
businesses in respect to the various sectors respective business plans.
- Execution
of strategic brand activations in line with the brands engagement
strategies and Brand Plans to Ensure brand positioning that generates
demand and interest among consumers.
- Develop,
implement, and execute strategic experiential marketing plans and
Coordinate product communication events and meeting logistics for the
branch network and the bank at large.
- Develop
& execute strategic marketing campaigns (ATL & BTL) in support of
sector objectives and oversee the operation of all BTL functional areas
within marketing
- Support
sales and lead generation activities Working closely with sector heads to
set campaign objectives and KPIs. Monitor campaign performance and use
data to make informed decisions.
- Serve
as a marketing ambassador by influencing and motivating staff across all
functions and levels of the organization to develop brand love.
- Provide
thought leadership and help shape impactful innovation by stimulating
customer-centric strategy, and act as an integrator across key functions
to deliver as per CVP.
- Provide
active, intentional leadership to the marketing team; foster an
environment of continuous learning consistent with the needs of the
department, team and the individual staff member.
- Deliver
planned results within budget contributing to Head of Marketing meeting
the objectives outlined in organizational strategy.
- Assist
in execution of annual departmental strategy, plan, and budget.
- Advise
the leadership team on brand strategy and actions to propel organizational
outcomes and mitigate risk.
- Support
growth in market share through increased product uptake Promotion of the
brand through product communication development
Key Responsibilities
Experiential Activities
- Product
activations, market storms, branding and customer loyalty.
- Participate
in product and thematic campaigns activations.
- Facilitate
product communication experiential strategy.
- Assist
on need basis to determine flagship products and services to promote
during sponsorships.
- Faulu
Experiential Asset Management
- Available
to take any other assigned tasks by management.
- Execute
business growth strategies/initiatives including but not limited to
customer, deposit, channel utilization and loans growth strategies.
- In
conjunction with the HOD, facilitate launch and execution of respective
campaigns as dictated by business needs.
- In
liaison with Marketing Communication facilitate effective product
communication to promote product uptake
Innovations
- In
conjunction with the Products Development Team nurture innovative
technological strategies in product development and tie that to BTL
communication strategies
- Search
& spin opportunities across product, service and solutions with pace
and excellence
Faulu Brand driver
- Working
closely with the brand executive Ensuring brand standards are maintained
across all customer touch points above and below the line, including
banking branches, marketing offices, branded merchandise.
- Brand
strength measurement – working with the Head of Research and Development
to conduct annual brand equity and brand tracker surveys.
Projects Liaison
- Marketing
lead on strategic bank projects
Leads Management
- Monitor
leads conversion and facilitate requisite reports and activation
improvement.
- Support
leads function and generation.
Foundation
- Collaborate
with the Foundation to execute foundation conjunction with the bank.
- Work
with departments and Branches to identify areas of responsible business to
be presented to the Foundation.
Good working relations and
support to other departments
Leadership
Responsibilities
- Be
Authentic: Build and sustain trust with others to create great
relationships cross functionally and with customers
- Find
Solutions: Think in the future, anticipate trends and opportunities.
Generate ideas and look for service and solution insights that will drive
value
- Consistently
Deliver Great Performance: Demonstrate a deep personal accountability for
great performance while staying focused on priorities. Demonstrate
brilliant execution, be thorough and apply high standards in everything
you and do
How to Apply
- A
Business-related degree, MBA is an added advantage.
- At
least 5 years’ experience in a service industry experiential marketing role
- Strong
consumer and customer marketing/sales capabilities
- Excellent
analytical skills
- Strong
communication skills/ Experiential activator MC
- Engaging
presentation capability
- Highly
skilled in fostering commitment and creating alignment across customer
agendas
- Ability
to work with ambiguity and at pace on multiple projects
- competence
to present to and influence key stakeholders at senior levels