Digital Media Buying Associate Job in Kenya

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Digital Media Buying Associate Job in Kenya

Archer Digital

Job Vacancy: Digital Media Buying Associate

Archer Digital is a digital marketing & advertising agency strongly focused on helping SMEs profitably acquire and retain their customers through Digital Marketing & Advertising.

We are looking for a highly analytical and strategic thinker to join our team as a digital media buyer.

The right candidate has adequate media planning and budgeting skills to get the best ROI, ROAS for ad spend.

Duties and Responsibilities

·  Responsible for planning, negotiating and executing digital media campaigns across various channels (including display, video, social, and search).

·  Develop and execute digital media plans that align with client business objectives

·  Research and recommend new opportunities and strategies for reaching target audiences

·  Stay up to date on the latest industry trends and changes, and share insights

·  Monitor campaign performance and optimize delivery to meet or exceed KPIs

·  Generate post-campaign reports detailing results and insights

·  Work with internal teams to develop creative assets for digital campaigns

·  QA ad units and placements prior to launch

·  Resolve any issues that arise during a campaign

·  Maintain relationships with social team, design and production team

Person’s Specifications

·  Excellent communication skills

·  A deep understanding of the digital media landscape and experience planning and buying media

·  Bachelor’s degree in advertising, marketing, business, or related field

·  At least 2 years of experience working in digital media buying, planning, or a related role

·  Experience with programmatic buying platforms – Google Display & Video 360, Eskimi etc.

·  Experience with web analytics tools, such as Google Analytics

·  Familiarity with ad serving platforms, such as Google Ad Manager, Meta Ads Manager etc

·  Excellent analytical skills and experience using data to inform media decisions

·  Strong project management skills with the ability to manage multiple projects simultaneously

·  Proven track record of successful media campaigns that delivered on objectives

·  Creative thinker with the ability to develop innovative solutions to problems

If interested and qualified, send us a link to some campaign/media buy portfolio/attachment of your work, your CV and cover letter introducing yourself and how you see this position as a fit for you, by 11th January 2023 ‘Digital Media Buying Associate’ at

*The Position is open and available for immediate start

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