Communication Assistant
Job Summary
The position is responsible
for planning, designing, creating, editing, and publishing relevant content
based on the business objectives and needs of KCIC to engage the KCIC online
audience.
Key responsibilities
- Create
content in liaison with editors, copywriters, producers and programme
managers,
- Cultivate
content strategies to drive traffic and engagement, generate leads, retain
customers, build brand awareness, and hit other key content metrics,
- Develop
a KCIC brand voice to ensure consistency across all content assets,
- Deliver
content assets that are coherent with KCIC brand voice and strategy,
- Tailor
content to reach audience personas through the application of search
engine optimization (SEO), content development, distribution, and
measurement,
- Manage
digital and social content channels including email or newsletter
distribution, with an understanding of the best content practices on each
channel,
- Mobilize
storytelling opportunities or optimize existing content on all channels
owned, earned, and paid platforms,
- Build
relationships with thought leaders and nurture brand awareness, while
gathering knowledge of industry trends,
- Test
and implement innovative and relevant methods of measuring content,
campaigns, and tools, keeping in mind the purpose of the derived results.
- Adapt
older content to meet new standards,
- Monitor
consistency of all media content, from websites to social media channels,
- Maintain
a calendar of content launch dates and programme deadlines,
Qualifications
- Bachelor’s
degree in journalism, communications, or a related field.
- Excellent
oral communication skills (more spoken languages are a bonus)
- At
least 4 years of experience in creating and editing digital content for
target audiences across all multimedia and social platforms including
Facebook, Instagram, Twitter, Snapchat, LinkedIn, YouTube, Yelp, Tik Tok,
Kakao, Line, WeChat, Weibo, RenRen, and Tudou.
- Familiar
with software including Adobe Photoshop, Adobe Illustrator, Adobe Premiere
Pro, Adobe Lightroom, Adobe InDesign Adobe After Effects, Adobe XD,
Sketch, and Principle.
- Experience
in marketing campaigns, project management, and public/media/influencer
relations.
- Experience
in Marketing, Communications, or in a journalist, creative, or media
capacity.
- Experience
with digital marketing functions including SEO, Content Marketing, Social
Media Marketing, E-mail Marketing and PPC Marketing is a bonus.
- Experience
with SEO tools including Google Adwords and Keyword Planner, Google
Analytics, Google Webmaster Tools, Google Search Console, NetInsight,
Omniture, WebTrends, DART, Atlas, Semrush and Buzzsumo is preferred
Functional Skills
- Copywriting,
content creation, and copy-editing Skills
- Graphic
design,
- Website
design,
- Illustration,
- UX,
Videography, and photography.
Behavioral Skills
- Innovation
- Critical
thinking
- Adaptability
- Resilience
- Professionalism
and Integrity
- A
team player
How
to Apply
Interested candidates are invited to send their
up-to-date CV with their contact details, copies of academic and professional
certificates, details of current and expected remuneration, the names of three
professional referees and a cover letter demonstrating how you meet our
requirements to hr@kenyacic.org. The
subject of the email should be the position being applied for. Closing date for
applications Friday, 27th January 2023. Only
shortlisted candidates will be contacted.