Senior Officers Job - Marketing Communication
Description
The Position
Reporting to the Director
of Communication and working closely with the team in the Communication
Department, the role holders will be responsible for supporting the
Communications department in advertising, marketing and communication
initiatives and other related roles as shall be assigned.
Key Responsibilities
- Develop
communication strategies for the business in collaboration with external
marketing communication Agencies
- Plan,
design and execute timely and results driven communication campaigns and
initiatives that support business goals and objectives
- Constant
monitoring and evaluation of campaigns to track performance and ensure
KPIs are met, with periodic reports
- Analyze
results for communication campaigns and develop recommendations for
improvement
- Develop
creative briefing documents to Agency partners towards campaign strategy
development
- Develop
compelling and effective communication materials in collaboration with
creative Agencies
- Constant
engagement with business functions to devise proactive strategies and
tactics for the brand
- Support
business functions and subsidiaries in regard to advertising, marketing
and communication initiatives
- Ensure
all marcoms executions are aligned with the Bank’s overall marcom strategy
- Manage
vendor contracts; exercise diligence in tracking expenses to meet expense/
budget goals
- Identify
opportunities, sponsorships, promotions for marketing and sales
Desired Knowledge, Skills and Abilities
- Thorough
understanding of how the marketing communications works to achieve
business goals
- A
proactive go-getter who thrives in a dynamic environment
- Flexible,
able to identify and resolve problems quickly
- Excellent
communication, organizational and interpersonal skills
- Experience
working with various media channels
- Creative
thinker and fast learner, ability to communicate ideas effectively
- Team
player
- Relentless
attention to customer experience
Qualifications, Knowledge and Experience
- Bachelor’s
degree from a recognized institution in Communication, Marketing or a
business-related field
- Over
4 years’ experience in brand management, marketing communication,
advertising or communication function in an established organization
- Experience
in both communication services agency and client service work is an
advantage.
- Professional
training in Communication will have an added advantage
How to Apply
Application Closes on 29 November2022.
