Job Vacancy: Sales & Marketing Manager
The Organisation: Our client, a
registered private tertiary medical training institution and regulated by
TVETA, is currently seeking to hire an experienced Sales & Marketing
Manager.
The Position: Reporting to the
Managing Director, the Sales & Marketing manager will be responsible for
providing strategic Sales & Marketing management advisory support to the
organization in support of the student journey and experience, and overall
market positioning.
Success in this role will be judged by the College’s ability to recruit quality students, achieve consistent revenue growth, and enter into strategic partnerships in line with set targets.
The ideal candidate will also be part of the Senior Management
Team and will work closely with other senior executives across the college to share
best practice in support of broader business objectives.
Key Responsibilities:
· Lead the development and
delivery of a marketing and recruitment strategy for our College, ensuring all
activity is in line with our broader brand and growth strategies.
· Lead on the creation of
an annual Sales & Marketing plan for the College, with clear deliverables
and KPIs.
· Work in close liaison
with senior colleagues across our organization to ensure the College benefits
from impactful, strategy-led activities across Campaigns, Outreach, PR and
Events.
· Establish an
intelligence-led approach to all planning and delivery, utilizing market
research and data analysis to ensure tactics are in line with the business
needs and strategic ambitions of the College.
· Utilize intelligence
plus Sales & Market insights to support the strategic development of the
Colleges’ academic programs.
· Play a full, active and
strategic role in the College Senior Management Teams to report on marketing
activity, market research findings, attraction and conversion activities, and
to advise on appropriate tactical changes as necessary.
· Manage the sourcing of
relevant market intelligence to inform planning, working with colleagues and
external agencies as required
· Manage the College’s
marketing budget, ensuring spend is appropriately planned and monitored.
· Line management
responsibility for the College Marketing team, setting objectives and
monitoring progress against them, managing workflow, supporting development and
delivering effective annual appraisals.
· Lead the College
marketing team through embedding a culture of continuous improvement which
encourages team members to question the norms, try new things and be innovative
and creative in their approach.
· Take the lead with
College academic and support colleagues to ensure they play a proactive and
impactful role in supporting student recruitment and other business objectives.
· Be a proactive member of
the College-wide Marketing & Communications Leadership Team, sharing
knowledge, best practice, and experience with colleagues to further build and
improve broader
· Sales & Marketing
activities.
The Candidate
Experience &
Education
· A Bachelor’s degree in
Sales & Marketing, Business Administration, or any other related business
course.
· Minimum of 3-5 years of demonstrable
experience and success in a marketing manager level role, (preferably in a
leading college or university).
· Experience in creating
departmental marketing strategies and operational plans to support specific
business objectives and targets
· Planning within defined
resources and delivering to set objectives successfully
· Supporting the creation
of publications, Leaflets and other marketing material.
Technical Competencies
· Experience in Digital
marketing, including website development and social media activities.
· Experience in setting up
and optimizing Google AdWords campaigns and solid knowledge of website
analytics tools e.g., Google Analytics
· Excellent creative
skills including copywriting and an innovative approach to marketing campaigns.
· Proven ability to
develop and deliver a comprehensive marketing program that achieves results
Behavioural Competencies
· Strong Communication
& Interpersonal skills
· Strategic Thinking and
Problem-Solving abilities
· Leadership, and Teamwork
· Project management and
organizational skills
· Highly Analytical
· Strong Influencing
skills
How to Apply:
Interested and qualified candidates are invited to submit a
Curriculum Vitae (CV) with details of relevant
experience to talentresource254@gmail.com no later than 2 December 2022
Applicants MUST include the title of the position (SALES &
MARKETING MANAGER) in the subject line of the email.
Only shortlisted candidates will be contacted.