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Reserve Brand Ambassador

The Reserve Brands Luxury Portfolio encompasses some of the finest spirits in the world. With a vast and raging portfolio covering vodka, gin, tequila, rum, Scotch & other whiskies, the breadth and diversity of this portfolio gives Diageo a true point of difference. The Reserve Luxury Portfolio Division was established in 2003 to go after this opportunity. The development and growth of these high NSV (Net Sales Value) brands play an integral role in the sustained growth ambitions of Diageo. The Reserve Luxury Portfolio Division is a team of highly trained individuals who focus on super- premium and luxury led opportunities across the discerning on-trade, demonstrating industry leadership in both volume driving and brand building activity.
Discerning trend leading accounts are icons within the trade and create a halo for brands. The Reserve Luxury Portfolio Ambassadors are our liquid/drinks experts, respected internally and externally as a source of knowledge across drinks and non-drinks luxury categories. Across the trade they deliver Uber-Gold standard for quality, distribution, rotation, visibility, promotion, persuasion and relevant public relations activities.


This is a commercial position aimed at building the Reserve Luxury Portfolio knowledge, awareness and adoration with our Diageo Reserve Luxury Portfolio sales-forces as well as the Trend Leading Accounts (TLA) and Pacemaker stakeholders, driving and inspiring customer loyalty and demand, which will in turn transform into consumer demand.
There is a need to improve the Distribution and especially the Rate of Sale of our Reserve Luxury Portfolio, and the Ambassador will be pivotal in not only ensuring our TLA/Pacemaker accounts are serviced to a level where visibility, in-outlet rotation activities, account promotions, perfect serves/rituals, recommendation, events and competitions drive a constant turnover of our brands, but that they are all to the luxury Reserve Luxury Portfolio standard.
a)     Decision Making Responsibility
o    Effective RelationshipsCreates the contact matrix for their area of responsibility and defines how to maximize key relationships (time / resource)
o    Activation plans: Defines the way in which Reserve Luxury Portfolio activation is delivered with outlets / contacts.
b)    Financial Responsibility
o    Responsibility and justification of allocated budgets for Rate of Sale activity execution, training, promotions, event, competition organization and cost of doing business
o    Makes proactive recommendations in areas of market/channel/customer investment, however is not expected to make significant independent financial decisions
c)     Market Complexity
o    The Reserve Luxury Portfolio business has a challenging growth & innovation agenda.
o    The trading environment is dynamic with customer and consumers trends changing all the time.
o    The challenge in the on-trade is driving penetration and frequency of consumption, the off trade is challenged with retail consolidation & pricing.
o    Our customers are targeting a broad diversity of retail propositions at an increasingly marketing-literate consumer base.
o    Our major customers expect a high level of consumer insight, strong category management techniques, powerful commercial propositions and a deep understanding of how their business operates.
o    Consumers are trading up in both the on and off trade
o    This is a highly complex role covering a broad portfolio of brands
d)    Functional capabilities
– Highly connected with the Reserve environment
o    Deep understanding of what is important to Reserve Luxury Portfolio customers and uses this insight to execute activation plans that delight and influence the customer and their consumers
o    Has their finger on the pulse of what is happening on the ground – is the “face” of luxury in their environment and has brilliant relationships with key influencers in the industry
o    Ability to identify emerging trends & insights. Tenacious in translating this knowledge into commercial actions quickly.
o    Category Knowledge across Spirits and Total beverage (highly recommended on most relevant in local luxury arena i.e. wine) with particular experience in process, ingredients & provenance
o    Passion for luxury drinks and non-drinks brands, our customers & our consumers
o    Operates proactively – and where necessary reactively – in order to beat the competition
o    Brand Ambassador is the personification of the portfolio in the market: attitude, appearance and personality
o    The Ambassador will always represent the portfolio but may also have an extra specialization in one or two of the brands
– Relationship management with external and internal stakeholders
o    Ability to develop strong relationships with trade partners, especially through leveraging credibility vs. being seen as a brand sales person.
o    Skilled in developing customer and stakeholder commitment, negotiating for win-win outcomes with a diverse range of individuals
o    Ability to understand the motivations of individual trade partners and plan rate of sale drivers against this.
o    Ability to work cross functionally
– Brilliant Execution:
o    Exceptional presentation skills that captivate the customer and leads to consistent, high quality execution that embodies the distinctive elements of the outlet(s)
o    Is capable and competent to plan and deliver training & incentives with priority customers, organise and representing the brand at World Class and regional training events, build the brand reputation via Trade press/industry presence; implementation of tastings/events/experiences and BTL (Below the Line) collateral in Trend Leading Accounts
o    Can work with others internally to build capability behind these brands
o    Demonstrate high level self-organisation and good time management. Ability to meet multiple objectives and deadlines.
o    Time management and organisation skills
o    Post event: evaluation, analysis and report writing skills
e)    Leadership Responsibilities
Business Performance ; Demonstrates deep personal accountability for great performance, delighting the customer and beating the competition
Finger on the Pulse ; Ability to identify emerging trends on area and communicate that knowledge to key contacts within team and Head Office.
Living The Value; The face of the brand in the eyes of the customer, consumer and media. Proud to represent the brand and Diageo.
Capture Space; Ruthless in ensuring that all our reserve execution standards and objectives are met with customer base.
Managing For Value; Baseline – aware of financial principles and applies them within own role.
On Premise Leadership; Baseline – able to build professional, credible relationships with on-trade partners and develop profitable programs.
Consumer Insight; Baseline – understands consumer types, attitudes and trends. Able to use knowledge and data effectively.
Create the conditions for people to succeed; Builds and sustains trust with others through real relationships
Top Accountabilities
o    Increased Distribution & Rate of Sale in identified Trend leading accounts
o    Increased  Distribution & Rate of Sale in core retail stores that cater to high-end consumers (staff/key client mentor sessions)
o    Conduct comprehensive trainings, tastings, samplings, master-classes, dinners,  across the Reserve Luxury Portfolio of internal and external customers and targeted consumers-
o    Create structured monthly meetings with quarterly reporting to key Sales and Marketing stakeholders
o    Execution of Reserve Luxury Portfolio On-Premise and Retail activity – (for example – and not an exhaustive list- to include: mapping and building a database of key stakeholders in the accounts and number trained, number of persuasion programs developed, % steal of share from the competition, quantified incremental sales linked to activity, building advocacy, improving visibility, menu share, Point of Sale presence, creation of bespoke menu/cocktail lists, World Class execution
o    Prospect and build strong relationships with Gurus/Influencers in key markets, while maintaining and nurturing current relationships
o    Together with the relevant teams, turns the Reserve Luxury Portfolio PR strategies and executional best practice into appropriate in-market actions
o    Continually re-evaluates  current  Reserve  Luxury Portfolio  accounts  and  helps  acquire  new accounts based on market trends
o    Inspires consumers, customers and trade to advocate Reserve brands
o    In  conjunction  with  the  brand  manager  identifies,  develops  and  manages  local  marketing activities including locally based brand opportunities.
o    Delivers special events in  a way  which provides positive surprises for our consumers and customers
o    Organises and co-ordinates launch activity and promotions in line with brand
o    Acts as the face of the brand and Diageo – proud of what you do
Qualifications and Experience Required
o    Excellent knowledge of the drinks and non-drinks luxury goods sector
o    Proven passion to live life of the luxury sector and bring our brands to life
o    Experience as an entrepreneur with a strong understanding of the motivations of bar managers and staff
o    Outstanding and proven presentation skills
o    Must possess excellent mixology skills with a solid Spirit (and Wine) knowledge
o    Proven training ability, persuasive selling skills, passion for wine and the high end drinks business, with respect to customers and consumers
o    Excellent category, brand and trade knowledge with a strong ability to identify emerging trends and insights
o    Good informal relationships with wine, culinary and lifestyle journalists an asset
o    Fluent in English (highly recommended)
Barriers to Success in Role
o    Lack of passion for the luxury goods sector
o    Lack of belief, liquid knowledge and passion for the brands – you have to be able to communicate brand benefits in the face of obstacles and tough challenge.
o    Inability to engage and mobilise others in the organisation.
o    Inability to work cross functionally
o    Inability to see the bigger, long term goals of the brands
o    Inability to bounce-back from set backs – this is new territory!

How to Apply

Shift Electrical and Instrumentation Engineer

Bring your technical leadership and complex problem solving skills to Diageo and help your team find new ways to attack difficult problems!
EABL operates within a multi cultural, multi national, multi currency environment. EABL operates within the EA region and currently enjoys a significant market share in beverages business. The company has undergone major changes in its ways of work, involving upgrade of its brewery & packaging lines into sophisticated highly automated equipment.
The technical function in Diageo is responsible for assuring brand equity and developing innovative supply solutions. It is a customer focused technical resource, combining technical expertise with business and consumer know-how to support brand services, engineering & process development, risk management, brand quality and science & technology. Types of roles in this function include risk managers, project scientists, brand services managers, quality managers and advisers, technicians, technical analysts, development technologists, and engineers.
Top Accountabilities
o    Ensure calibration and planned maintenance operations are done in accordance with agreed procedures.
o    Ensure breakdown/diagnostic maintenance is done as required in accordance with agreed procedures.
o    Recommendation of annual specified and periodic maintenance budgetary requirements
o    Recommend replacement and/or upgrading of equipment’s.
o    Ensure records are maintained for all works carried out.
o    Ensure safety and emergency systems are operational.
o    Recommend direct procurement of spares that are not available in the store. Order spares and other items used within the section.
o    Prepare digests for plant overhauls, maintenance and
o    Responsible for Review & Action Maintenance Requests
o    Close Maintenance requests.
o    Allocating Parts and services against PM Order.
o    Update the PM order with technical details.
o    Ensure Maintenance plans are adhered to.
o    Prepare malfunction reports.
o    Create maintenance requests;
o    Confirmation of orders
o    Track spares availability.
o    Design/Implementation of modifications to the existing Electrical, Instrumentation and Control Systems to suit user requirements.
Qualifications and Experience Required
o    University degree in engineering disciplines of, Electrical or Electronics.
o    University degree in Instrumentation & Controls
o    Know and understand fully, plant operational and maintenance requirements
o    Project management skills
o    Plant safety and statutory safety requirements
o    Mastery in maintenance and calibration of electrical/instruments and control systems.
o    Familiarity with Instrumentation and control designs.
o    5 years’ experience in Electrical, Instrumentation & Automation plant maintenance management.
o    Familiar with networking components both industrial and office
o    Proficiency in structured problem solving techniques
o    Knowledge of Statutory and legal requirements relating to the Power industry and ICT
o    Proven planning and leadership record

How to Apply

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