Duma Works is recruiting for
a Customer and Product Research Officer job
for our client who provides quality home interior products that are affordable
and of great value in Kenya.
Roles and Responsibilities
- Conduct
research for user and concept development, including customer persona
development.
- Implement
studies that address both user behavior and attitudes, and generate
actionable insights for the development of the product and brand for
mattresses.
- Work closely
with marketing manager to identify and propose research topics.
- Prepare briefs
about our customer behaviors and buying preferences and patterns.
- Conduct
regular competitive research on other products and companies in our
industry.
- Conduct
research about buyer’s journey, and support idea generation and testing
for marketing strategy
Requirements
- BA/BS or
equivalent working experience.
- Comfortable
launching and iterating quickly products and ideas and making suggestions
using data.
- Understands
and has work experience with qualitative and user-centered design
methodologies.
- Strong
analytical skills (including mastery of Microsoft Excel)
- Past
experience conducting research reports, including conducting focus group
discussions, survey writing and fulfillment, and writing reports and
briefs.
- Excellent
communicator, both verbal and written.
- A nose for
identifying unique selling points, and product marketing — this role must
help us stay differentiated from the competition.
Send your Cover Letter and detailed CV toapply@jobs.dumaworks.com marking the subject as “2895”, Your Full name & Phone number e.g. 2895 Barack Obama, +2547xxxxxxxx. If you don’t follow these instructions, your application will not go through.
Deadline for receiving applications: Friday, 07 July 2017
N.B.* You will receive a confirmation email and an alert to take a basic screening test over SMS or online. The email with the test may not arrive immediately. Please be patient. The email/SMS test will typically be 5-8 questions to help us understand your background. Regular SMS rates apply to the test.
If you apply and don’t meet these minimum qualifications, we won’t be able to forward your application to the employer.