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Retail Marketing Executive Job in Kenya

Duma Works is recruiting a Retail Marketing Executive for one of our clients, a fast growing retail chain in Kenya.

Duties and Responsibilities
  • Introduce new and innovative methods and means to improve customer satisfaction
  • Good taste for trendy fashions and consumer behaviors.

  • Holder of a 2nd Upper Bachelor of Commerce degree (Marketing Option) or equivalent and an MBA (Marketing) from a recognized university.
  • Experience with marketing for retail/FMCG preferred
  • An innovative person with a flair for analyzing markets and identifying opportunities
  • An outgoing, self-motivated and observant personality
  • Good communication skills
Specific Tasks
  • Marketing plans and budgets deployment: Develop overall marketing and budget plans for the broadcast division in line with the annual business plan for the company and enforce execution aligned to the business realization goals
  • Content strategy development: Inform short term and long term programming strategy formulation based on overall in market review of current consumer and industry trends, insights and competitor activity
  • Communication development: Conceptualize, design and execute strategic brands communication vehicles such as Thematic campaigns and monitor their effectiveness while optimizing on the available resources
  • Networking and Relationship Management: Identify and forge partnerships with relevant business arms in broadcast industry to ensure maximum engagement in the market with our consumers
  • Monitoring and Control: Define brand guidelines in the business and enforce how we look both internally and externally, in line with business objectives and key partnerships, to ensure consistency in the market
  • Market Research: Conduct continuous market research and gather both competitor and consumer intelligence based on key market parameters in liaison with producers, presenters and consumer and market research and intelligence agencies
  • Prepare and execute marketing strategies. Ensure brand messages are consistent.
  • Nurture and enrich all external perceptions of the company and growth of market share.
  • Collaborate with sales and sourcing to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
  • Develop and lead the online marketing team that will develop and execute new concepts, business models, channels and partners to position business as innovator and leader.
  • Prepare and adhere to marketing budgets
  • Developing annual and quarterly brand plans and foresee the implementation.
  • Managing, developing and implementing marketing activities to maximize sales of the brands.
  • Track and monitor brand performance as the marketing done.
  • Provide pricing and promotional strategy recommendations.
  • Market intelligence surveys through regular market visits to monitor competitor activities and take counter actions.
  • Analyze sales data to update a brand portfolio, determine new products and share list of under performing products.
  • Identifying relevant brand promotional platforms and executing.
How to Apply
Cover Letter describing your interest and detailed CV are to be sent by email to marking the subject as “2592”, Your Full name & Phone number e.g. 2592 Barack Obama, +2547xxxxxxxx. 

If you don’t follow these instructions, your application will not go through.

Deadline for receiving applications: 5th January 2017
N.B.* You will receive a confirmation email and an alert to take a basic screening test over SMS or online. The email with the test may not arrive immediately. Please be patient. The email/SMS test will typically be 5-8 questions to help us understand your background. Regular SMS rates apply to the test. If you have any issues with the process, please reach out to +254702093793. The Duma Works team will be out on holiday leave until Jan. 3rd so please be patient when waiting to hear back with results on the initial test.

If you apply and don’t meet these minimum qualifications, we won’t be able to forward your application to the employer.

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