Duma Works is recruiting a Retail Marketing Executive for one of our clients, a fast growing
retail chain in Kenya.
Duties and Responsibilities
Duties and Responsibilities
- Introduce new
and innovative methods and means to improve customer satisfaction
- Good taste for
trendy fashions and consumer behaviors.
Requirements
- Holder of a 2nd
Upper Bachelor of Commerce degree (Marketing Option) or equivalent and an
MBA (Marketing) from a recognized university.
- Experience with
marketing for retail/FMCG preferred
- An innovative
person with a flair for analyzing markets and identifying opportunities
- An outgoing,
self-motivated and observant personality
- Good
communication skills
Specific Tasks
- Marketing plans
and budgets deployment: Develop overall marketing and budget plans for the
broadcast division in line with the annual business plan for the company
and enforce execution aligned to the business realization goals
- Content
strategy development: Inform short term and long term programming strategy
formulation based on overall in market review of current consumer and
industry trends, insights and competitor activity
- Communication
development: Conceptualize, design and execute strategic brands
communication vehicles such as Thematic campaigns and monitor their
effectiveness while optimizing on the available resources
- Networking and
Relationship Management: Identify and forge partnerships with relevant
business arms in broadcast industry to ensure maximum engagement in the
market with our consumers
- Monitoring and
Control: Define brand guidelines in the business and enforce how we look
both internally and externally, in line with business objectives and key
partnerships, to ensure consistency in the market
- Market
Research: Conduct continuous market research and gather both competitor
and consumer intelligence based on key market parameters in liaison with
producers, presenters and consumer and market research and intelligence
agencies
- Prepare and
execute marketing strategies. Ensure brand messages are consistent.
- Nurture and
enrich all external perceptions of the company and growth of market share.
- Collaborate
with sales and sourcing to develop strategic partnership activities and
implement the execution framework and strategic plan on identified opportunities.
- Develop and
lead the online marketing team that will develop and execute new concepts,
business models, channels and partners to position business as innovator
and leader.
- Prepare and
adhere to marketing budgets
- Developing
annual and quarterly brand plans and foresee the implementation.
- Managing,
developing and implementing marketing activities to maximize sales of the
brands.
- Track and
monitor brand performance as the marketing done.
- Provide pricing
and promotional strategy recommendations.
- Market
intelligence surveys through regular market visits to monitor competitor
activities and take counter actions.
- Analyze sales
data to update a brand portfolio, determine new products and share list of
under performing products.
- Identifying
relevant brand promotional platforms and executing.
How to Apply
Cover Letter describing your interest and detailed CV are to be sent by email to apply@dumaworks.com marking the subject as “2592”, Your Full name & Phone number e.g. 2592 Barack Obama, +2547xxxxxxxx.
Cover Letter describing your interest and detailed CV are to be sent by email to apply@dumaworks.com marking the subject as “2592”, Your Full name & Phone number e.g. 2592 Barack Obama, +2547xxxxxxxx.
If you don’t follow these
instructions, your application will not go through.
Deadline for receiving applications: 5th January 2017
N.B.* You will receive a confirmation email and
an alert to take a basic screening test over SMS or online. The email with the
test may not arrive immediately. Please be patient. The email/SMS test will
typically be 5-8 questions to help us understand your background. Regular SMS
rates apply to the test. If you have any issues with the process, please reach
out to +254702093793. The Duma Works team will be out on holiday leave until
Jan. 3rd so please be patient when waiting to hear back with results on the
initial test.Deadline for receiving applications: 5th January 2017
If you apply and don’t meet these minimum qualifications, we won’t be able to forward your application to the employer.