Dynamic People Consulting is recruiting a Key Accounts - On Trade Manager for
Pernod Ricard Kenya, a global competitor in wines and spirits.
Reporting to the Marketing Manager, the overall role of the incumbent will be to drive the development and growth of a portfolio of key on-premise accounts in Kenya with the relevant brand portfolio and to assist Sales in driving volumes and achieving targets in theses outlets.
The Key Accounts - On Trade Manager will specifically be responsible for the
following;Reporting to the Marketing Manager, the overall role of the incumbent will be to drive the development and growth of a portfolio of key on-premise accounts in Kenya with the relevant brand portfolio and to assist Sales in driving volumes and achieving targets in theses outlets.
- Signing
partnership agreements and ensuring compliance with these agreements;
- Identifying
new Key Accounts based on pre-determined criteria;
- Setting
sales volume targets with On Trade outlets and following up on the same;
- Support
in design, implementation, tracking and evaluation of planned promotional
activity in the On trade;
- Provision
of market intelligence, investigating, analysing and reporting on key
competitor activity and market dynamics;
- Managing
trading terms negotiations, developing strong business plans for
individual outlets and working with the Area Sales Manager to drive growth
strategies in the On-Trade;
- Assist
Area Sales Managers in achieving and executing sales targets for all Key
Accounts through customer management;
- Responsible
for agreeing on cyclical promotional planning activity and managing all
brand SKU pricing for the accounts in line with the company’s pricing
guidelines; and
- Customer
relationship management
The successful candidate should have the following
qualifications:
- Bachelor’s
Degree in Business - Marketing or
Higher Diploma in Hospitality preferred;
- At
least five (5) years of experience in a Marketing or Sales Management role
in a busy FMCG environment, 2 years of which should be at a senior
management role working with On-Trade accounts in the Liquor industry;
- Proven
success in negotiating commercially sound business agreements;
- Proven
track record in project management and client growth;
- Demonstrated
Key Account experience;
- Must
possess strong commercial acumen and a creative mind set;
- Must
be result oriented;
- Possess
relevant alcohol On Premise industry sales experience;
- Excellent
oral and written communication skills; and
- Proven
leadership and management skills.
If you believe you qualify for this position, please apply for
the position by uploading your CV to our website: www.dpckenya.com
under Vacancies.
Only qualified candidates shall be contacted
Only qualified candidates shall be contacted
