How foundational pillars
keep Gina Din on top of her game.
When Gina Din-Kariuki left her job as head of corporate affairs
at Barclays Bank Kenya to start a public relations firm, most of her friends
thought she was committing “career suicide.” “My friends said I was mad,” says
the founder and managing director of Gina Din Corporate
Communications (GDCC) with a laugh. At Barclays she had a good
salary, allowances, expense account, chauffeured car and the respect that comes
with a senior level management job.
But she was confined to a single client and she longed for the
day she would work with clients in different sectors of the economy. Thirteen
years later, her busin.........
