Company: Rattan Direct & Lifestyle Furniture
Job
Title: Email Marketing Manager
Industry: E-Commerce
Online Retail Business
Location: Nairobi
Salary: Competitive
Rattan
Direct is looking for an experienced email marketing manager to be responsible
for our end-to-end email marketing strategy, including writing copy, managing
email database, compiling a weekly customer newsletter, and more.
This
individual will work closely with the sales and marketing teams to identify how
to best target user groups and develop the email content they’re seeking.
The
ideal candidate will collaborate across functions to deliver an effective email
marketing strategy to meet the business objectives in the most efficient and
cost-effective manner.
Responsibilities
· Work
closely with sales and marketing teams to identify our target email audience
and grow our email list, using particularly placed sign-up forms and gated
content throughout the larger website
Design and implement direct email marketing campaigns. This includes (but is
not limited to) developing copy and subject lines, designing email templates,
building email lists, and more.
· Manage
and report on email marketing campaigns and results; use results to determine
ROI, make suggestions for improvements, and establish best practices
· Ensure
prompt, accurate, and error-free communication with customers to build loyal
relationships and minimize unsubscribes
· Work
with leadership to determine goals; report on sales revenue generated from
email marketing efforts
· Maintain
email database
· Upgrade
email sends through sourced graphics, customization, calls-to-action, and
additional advanced features
· Ensure
emails follow industry standards and privacy policies
Requirements:
· Qualification
in marketing or related discipline
· 3+
years of digital marketing, marketing analytics, or email marketing experience,
preferably in a related industry
· Strong
communication skills – written and oral
· Impeccable
grammar, writing skills, and deep understanding of direct vs. indirect email
copy
· Ability
to track, measure, and report on results of email marketing campaigns to
determine ROI
· Sufficient
experience in marketing automation and content management systems
· Excellent
analytical skills and ability to provide actionable insights from data
· Solid
understanding of the sales lifecycle
· Skilled
in problem solving and project management
· Self-starter
with a history of pushing for deadline-driven results
How to
Apply
If you
meet the above criteria kindly apply through THIS LINK.