Junior Digital Account Manager
Job Purpose
Leverage digital channels
to drive Watu’s digital presence whilst supporting the development and
execution of digital strategies.
Key Responsibilities:
- Plan
and execute all digital marketing, including SEO/SEM, marketing database,
email, social media, and display advertising campaigns.
- Design,
build and maintain Watu social media presence on various platforms.
- Analyze
the effectiveness of digital strategies by tracking metrics such as
customer conversion rates and cost-per-click.
- Brainstorm
new and creative growth strategies
- Identify
trends and insights, and optimize spend and performance based on the
insights
- Plan,
execute, and measure experiments and conversion tests
- Collaborate
with internal teams to create landing pages and optimize the user
experience
- Act
as a point of contact between the Watu Gari and Brand team to address any
digital management/ brand queries or concerns.
- Utilize
strong analytical ability to evaluate end-to-end customer experience
across multiple channels and customer touchpoints
- Instrument
conversion points and optimize user funnels
Knowledge, Skills and Experience required:
- University
degree
- 3
years experience in digital marketing communications
- Certification
in Digital Marketing will be an added advantage
- Demonstrable
experience with social media and digital platforms is required
- Proficiency
with various digital marketing tools is required
- Sound
understanding of the digital best practice.
- Integrity
and professional skills
- Attention
to details
- Ability
to work independently and proactively
- Team
player and good communicator
What we offer:
- Be
a part of an international, dynamic and driven team that has set their
aspirations high and work hard to achieve those
- Opportunities
to learn and grow together with us
- Competitive
compensation package
- Health
benefits
How to Apply