Kenafric Industries Limited
Research Assistant
Job Brief
As the company continues to expand
its portfolio , there is a need to have extra research personnel. Therefore the
research assistant should assist with inhouse research.
This will one enable the company to
focus on the Observation to idea concept that is our path to innovation and new
product development and two should aid Kenafric to move with the desired speed
.
Market Research assistant will help
assess consumer preferences in order to help organizations decide how to shape,
advertise, and market their products .
The successful market researcher will
be able to conduct consumer preference tests, analyze autonomously qualitative
data, trends, strategies and competition aiming at increasing competitiveness.
Market research assistant should
evaluate data using statistical techniques and software. They must interpret
what the data means for the business. They should make charts, graphs, and
other visual aids to present the results of their research.
Overall Responsibilities
·
Collecting data on consumers,
competitors and the market place and consolidating information into actionable
items, reports and presentations
·
Understanding business objectives and
designing surveys to discover prospective customers’ preferences
·
Design Research Methodology.Develop
and Implement Sampling Plans
·
Devise and evaluate methods for
collecting data, such as surveys, questionnaires, and opinion polls
·
Conduct market research through focus
groups, trade interviews and structured questionnaires
·
Gather data about consumers,
competitors, and market conditions.Collect and analyze the data through modern
and traditional methods on consumers, competitors and the marketplace .Analyze
Data to Draw Both Qualitative and Quantitative Conclusions
·
Compiling and analyzing statistical
data using modern and traditional methods to collect it.Analyze data using
statistical software
·
Analyze Consumer Demographics,
Preferences, Needs, and Buying Habits
·
Convert complex data and findings
into understandable tables, graphs, and written reports and produce
substantiated recommendations.
·
Prepare reports and present results
to management
·
Devise and design qualitative and
quantitative custom market research projects
·
Perform qualitative and quantitative
analyses to identify opportunities for product expansion
·
Develop strong partnerships with
cross-functional teams
·
Advise management on new innovations
in the area of market research, and create new ways to meet the needs of a
changing marketplace
Education and Training
·
A research assistant needs at least a
bachelor’s degree. -A Market researcher typically need a bachelor’s degree in
market research or a related field. May have degrees in fields such as
statistics, math, and computer science. Others with backgrounds in business
administration, social sciences, or communications can be considered
·
A background in food science is an
added advantage .
·
However, courses in statistics,
research methods, and marketing are essential.
Skills
·
Good organisational skills
·
Excellent (spoken and written)
communication skills. Needs to be able to easily talk to people of all
backgrounds and ages, and gain their trust to gather accurate information
·
Strong math and analytical skills are
essential.Strong attention to detail and a strong analytical mind.
·
Outstanding communication,
interpersonal and skills
·
Confident presentation skills
·
Sound Understanding of Statistical
Concepts, Research Methods, and Design
·
Hands on experience with statistical
software
·
Excellent organizational and time
management skills
·
Ability to cope with fast-paced and
pressured work
Technical Proficiencies
·
Experience with Microsoft PowerPoint
and Word
·
Experience with Statistical Software
Platforms
·
Familiar with Social Media, Online,
and Mobile Research Techniques
·
Use Statistical Software to Analyze
Data
How to Apply
All applications to be sent to
recruit@kenafricind.com.
Deadline for applications: 22nd
November 2019.
Strictly ONLY applicants with
experience stated in the JD to apply for the position.