Franchise Marketing Manager
Job Summary
In collaboration with BU leads, influence and co-create brand
strategies for total beverage portfolio (across target audience, channels and
packages) that support the overall marketing / business strategies for ECAF,
while also identifying incremental opportunities and business propositions as
per Stills 2.0.
Analyse market trends and development with the aim of
identifying incremental volume/value and share opportunities.
Responsibilities
Vision + LRP:
·
Develop long
range strategic plans for FO Marketing and ensure that commitment of
resources from TCCC and Bottling system are in place to deliver. 15%
Commercial
Input:
·
Lead programs
that drive volume and profit plus increased volume and value market share. This
includes innovation and related profit streams. 10%
Brand
Positioning:
·
Formulate
consumer marketing strategies, plans and programs ensuring locally relevant
interpretation and execution of BU/global brand positioning.
·
Develop and
implement brand initiatives designed to broaden the appeal of brands to
consumers. 10%
Spend
Effectiveness:
·
Establish and
manage Franchise marketing budgets and ensure appropriate funding across
marketing mix elements of the brand portfolio and implement programs to drive
efficiencies. 10%
Implementation
of Brand Plans/Strategies:
·
Secure
correct and timely implementation of strategies and system investment in
cooperation with other key functions: Technical, Finance, Legal, PACS,
Marketing Communication, Strategic Planning, Customer and Commercial Leadership
and Bottler to execute brand plans with excellence, evaluate the results and
leverage learnings.
·
Provide
timely, accurate and inspirational communication between the Company and the
Bottler, as well as appropriate company departments and management regarding
consumer marketing issues/opportunity. 20%
Consumer
Knowledge:
·
Work with the
market research function to develop actionable consumer marketing insights and
build competitive understanding as a foundation for marketing strategy and
channel management. 10%
Brand
Communications:
·
Ensure
strategic brand communications (including advertising, promotion and media
plans) via deep consumer understanding, KBI tracking and global category
strategy guidelines. 10%
Develop a
Team:
·
Coach, train,
develop and inspire the members of the Team. Ensure the Team is engaged and
organized for growth in a winning environment. 15%
How to Apply
DME & Opex Analyst
Job Summary
The role will be responsible for
budgetary management of the Franchise DME and Opex spend, administering the MEM
tool & Opex Funds, while ensuring compliance with Company Standard
Practices and Procedures.
Additionally the is expected to be
the Financial Consultant to the marketing teams during negotiations of
contracts to ensure optimization of spend for the Franchise – thus enabling
realization of greater productivity, efficiency and effectiveness of Marketing
and Opex dollars.
Contributes to provide the Franchise
teams with accurate analysis, benchmarks and reports on a timely manner to
ensure optimal allocation of resources in implementation of the Company’s
business strategies.
Responsibilities
Coordinate the Central Franchise
Marketing DME for RE process.
·
Compile expected monthly DME expenses
& submit monthly figures to Financial Planning
·
Agreed and pre-align with the
Marketing and Commercial teams monthly / quarterly spending.
·
Monitor & provide feedback on
financial risk and opportunities regarding DME on monthly basis.
Strategic & Annual Business
Planning (BP) – Co-ordinate the annual DME & OPEX Business Planning process
by:
·
Requesting and Collating DME budgets
from Marketing associates for in standardized templates by Initiative aligned
with Income statement submissions and planning calendar
·
Requesting and Collating OPEX budgets
from Franchise and Department heads
·
Set up & Co-ordinate BP Opex
review meetings with FD & Function Managers
·
Set up & Co-ordinate BP DME
Alignment meeting for BU
·
Upload BP DME & Opex in Financial
system as per submissions and direction by Business Unit leadership within the
stipulated BP financials guideline
·
Summarize DME & OPEX by Country
·
Provide Feedback to Franchise team on
final approved DME & OPEX growth rates
·
Load DME excl. of Hold Back [as per
agreed budgets], in Financial system in a timely manner to ensure projects
began on a timely manner.
·
Provide guidance to Finance &
Marketing Managers on how best to optimize on DME Spend
Monthly DME Management by
proactively:
·
Implement DME Optimization
initiatives & advice marketing associates on expected benefits utilization
of Legal Entities, Centralization of Purchasing, Media negotiations, Follow up
on Bulk Media discounts, Local currency invoicing, etc.
·
Implement ROI Pre and Post promotion
tool on Main Campaigns run by the Marketing & Commercial teams
·
Effect timely DME freeze & shifts
on directives from BU leadership and approved RFA’s
·
DME Productivity – Monthly review of
key DME metrics
·
Brand Contribution Report – Monthly
update and Communicate key deviation to finance and marketing teams
·
Agency Audits – Follow through on DME
use age feedback with marketing team and have quarterly review on status.
·
Media Contracts Review Support –
Together with Media associates provide guidance on the financial aspects of the
contracts for media contract negotiations and follow up on any discounts as
proposed.
·
Be the Financial consultant relating
for Marketing associates on Marketing Expenditure Mgt
Monthly Opex Management:
·
Monthly budget tracking and reporting
by Country and Function
·
Pro-actively manage Opex spend by :
Having periodic meetings with function managers and Franchise FD to review
status & suggest remedial actions where needed
·
Review of actual Opex charges before
close of month for reasonableness, flag issues for reallocation & follow up
on charges that ought to have been made as per RE.
·
Monthly check off that routine
journal has been posted by GFO including Monthly Payroll, T&E, Office
Expenses, etc…
Qualifications
·
Type of previous work experience
required: Financial planning, GFO,
·
At least 3 to 5 years of Finance
experience in similar roles.
·
Minimum education level required to
perform this job – University/Advanced Degree
·
Required Certifications: Business
Administration, Economics, Commercial Engineering
How to Apply
Digital Marketing Manager
Job Summary
The Franchise Digital Manager leads
the strategic direction, development and implementation of technology driven
i-Marketing activations and implementation, in co-ordination with the Franchise
teams across the territory.
The focus will be to drive innovative
ways to engage our consumers and build digital capabilities in the area of
internal and external operations for all the activated brands with the support
of suppliers (web and content generators) and partners (other technology or
media companies to increase brand connections).
Responsibilities
Strategic Leadership
·
Develop, implement and evolve the
digital strategy for the franchise
·
Strategic development of i-marketing
initiatives for portfolio of all required brands in ECAF as it forms part of
the Connection Planning and Liquid&Linked content development process.
·
Provide thought leadership and
develop strategies, architectures, systems, processes and tools to step-change
our Franchise Connections Planning in service of delivering against stated
business goals
Develop key strategic projects to
support must win battles in marketing
·
Drive social conversations for real
time marketing to ensure teens recruitment
·
The Franchise Digital MM leads the
development of the social connections strategy & echo system that is fully
integrated with Core Creative Ideas across Owned/Earned/Shared/Paid connections
to deliver brand objectives while deriving greater impact from our advertising
and integrated communication efforts for core or development brands
Develop Franchise digital business
plan
·
Strengthen competitive edge and
establish a new marketing model including measurement and analytics
·
Provide leadership in building
Franchise capabilities by identifying needs or gaps, creating a plan to close
gaps, and ensuring plan execution to enable game changing marketing by
providing input and needed information.
·
Provide social training, competitive
intelligence and market intelligence to increase level of connections/media
expertise in the Franchise marketing team.
Innovation
·
Develop and strengthen mobile
marketing and CRM in communication
·
Develop relationships and negotiate
with partners and other digital platforms in cooperation with the
·
Franchise and BU teams
·
Identifies and leads strategic
partnerships discussions with the Franchise IMC Manager with social and
technology vendors based on consumer trends
Implementation
·
Supervise implementation and
localization of BU / Franchise projects across the territory (web, social,
mobile, search)
·
In conjunction with the Franchise
Media Manager, manage Franchise Digital Connections budgets efficiently and
effectively delivering long-term sustainable competitive advantage at lowest
possible costs (annual negotiations); benchmarking to measure competitive
advantage on an on-going basis; and developing strong relationships with key
social agencies
·
Create the Franchise Strategic
implementation framework
·
Provide Digital support for all
stakeholders
Reporting
·
Ensure that Project Reports &
Dashboards are delivered on time for all key markets with comprehensive
narratives, learning and implications
Qualifications
·
9 years of relevant work experience
within Digital Environment , marketing or communications or service provider
(digital agency, digital manager of a consumer product company or media group
or technological company).
·
Experience in developing online
programs/campaigns (web, mobile, social, search, others).
·
Experience in managing internal &
external suppliers and specialized partners in online marketing
How to Apply