Kenya
Wine Agencies Limited (KWAL)
KWAL
is looking for a well-organized and highly motivated individual who is
result-oriented to fill the following position:
Brand
Manager (Wines)
Ref: BMWN/11/2016-Nairobi
Function
/ Division: Commercial
Supervisor
/ Manager Title: Marketing Manager
Location: Nairobi
Job
Purpose: The Brand Manager is responsible for
developing and executing brand strategies for the specific product segment to
build brand equity and drive revenue and increase market share.
Responsibilities
and Accountabilities
·
In collaboration with the Marketing
Manager, develop and execute successful brand management strategies aligned to
the overall organisational objectives.
·
Though the comprehensive
understanding of the business strategy, evaluate existing and recommend new or
revised ideas/concepts aimed at growing the business. Lead in the
execution of the approved ideas/concepts.
·
Develop and coordinate new and
revised product launch or re-launch plans to ensure successful the achievement
of envisioned benefits.
·
Develop and execute marketing
campaigns for the assigned market segment to enhance brand visibility and drive
growth in sales.
·
Oversee the creation and management
of sales and marketing collateral including brochures, advertisements, sales
tools, mobile applications, websites, value-added services, and social media
programs that generate leads and facilitate the selling process while being
consistent with the branding strategy.
·
Support the head of department in
managing the human capital in the section through day to day supervision,
performance management, training needs assessment and overall staff motivation.
Minimum
Requirements
·
A Bachelor’s degree in a business
related field.
·
Membership to a relevant professional
body will be an added advantage.
·
A least five (5) years’ experience in
marketing or branding in a similar organisation.
·
Practical experience in use of MS
packages and ERP systems.
Competencies
/ Attributes
·
A creative mind with a drive for
execution of ideas and concepts for the benefit of the organisation.
·
Developed project and event
management skills.
·
Self-starter able to work well within
the team environment.
·
Ability to work well under pressure
in a fast paced, demanding environment.
·
Proficient in the following computer
software applications: Microsoft Office.
·
Ability to effectively communicate
both internally and externally.
·
High level of integrity.
Relationships
and working contacts
·
Internal – Commercial team, Corporate
Affairs and Plant Operations.
·
External – Clients, suppliers,
distributors, Agencies.
Work
Environment: This is an office based role.
How
to Apply
If
you feel you meet the requirements for this position, send your updated CV with
email & telephone contacts of three professional referees and the
application letter quoting the Reference number & Title of the position as
the subject to:
The
Human Resources Director,
KWAL,
Email:
recruitment@kwal.co.ke
to
be received not later than November 15, 2016.
Do
not attach any certificates/scanned documents to your application.
Only
short listed candidates will be contacted.
KWAL
is an equal opportunity employer and promotes gender equity.
Canvassing
will lead to automatic disqualification.