Kenya Wine Agencies Limited (KWAL)
KWAL is looking for a well-organized and highly motivated individual who is result-oriented to fill the following position:
Brand Manager (Wines)
Function / Division: Commercial
Supervisor / Manager Title: Marketing Manager
Job Purpose: The Brand Manager is responsible for developing and executing brand strategies for the specific product segment to build brand equity and drive revenue and increase market share.
Responsibilities and Accountabilities
· In collaboration with the Marketing Manager, develop and execute successful brand management strategies aligned to the overall organisational objectives.
· Though the comprehensive understanding of the business strategy, evaluate existing and recommend new or revised ideas/concepts aimed at growing the business. Lead in the execution of the approved ideas/concepts.
· Develop and coordinate new and revised product launch or re-launch plans to ensure successful the achievement of envisioned benefits.
· Develop and execute marketing campaigns for the assigned market segment to enhance brand visibility and drive growth in sales.
· Oversee the creation and management of sales and marketing collateral including brochures, advertisements, sales tools, mobile applications, websites, value-added services, and social media programs that generate leads and facilitate the selling process while being consistent with the branding strategy.
· Support the head of department in managing the human capital in the section through day to day supervision, performance management, training needs assessment and overall staff motivation.
· A Bachelor’s degree in a business related field.
· Membership to a relevant professional body will be an added advantage.
· A least five (5) years’ experience in marketing or branding in a similar organisation.
· Practical experience in use of MS packages and ERP systems.
Competencies / Attributes
· A creative mind with a drive for execution of ideas and concepts for the benefit of the organisation.
· Developed project and event management skills.
· Self-starter able to work well within the team environment.
· Ability to work well under pressure in a fast paced, demanding environment.
· Proficient in the following computer software applications: Microsoft Office.
· Ability to effectively communicate both internally and externally.
· High level of integrity.
Relationships and working contacts
· Internal – Commercial team, Corporate Affairs and Plant Operations.
· External – Clients, suppliers, distributors, Agencies.
Work Environment: This is an office based role.
How to Apply
If you feel you meet the requirements for this position, send your updated CV with email & telephone contacts of three professional referees and the application letter quoting the Reference number & Title of the position as the subject to:
The Human Resources Director,
to be received not later than November 15, 2016.
Do not attach any certificates/scanned documents to your application.
Only short listed candidates will be contacted.
KWAL is an equal opportunity employer and promotes gender equity.Canvassing will lead to automatic disqualification.