Kenya Tea Packers (KETEPA)
Ltd is a leading tea blending, packaging and marketing company with a
countrywide distribution network known for household quality tea brands –
Fahari ya Kenya, Safari Pure, Ketepa Pride Teabags, Ketepa Pride Flavored tea
bags and Maisha Purified drinking water.
The company has over 30
year’s presence in the Kenyan and international markets.
In order to support their growth initiatives, talent development and enhancement of shareholder value, we seek to recruit a versatile and dynamic Brand Manager to fill their key Management positions:-
Role Profile: The Brand Manager will
be responsible to the Head of Sales & Marketing for overseeing formulation
and implementation of marketing strategies to ensure increased revenue,
profits, market share, customer satisfaction and the realization of short term
and long term company objectives.
Key Responsibilities
- Formulate and
implement brand marketing strategies and provide marketing support to the
company’s sales and distribution team to ensure growth sales and market
share;
- Co-ordinate and
deliver promotion support for the company’s existing and new products
within the budget and liaise with promotion agencies;
- Steer product
development initiatives and launch new products in liaison with other
departments to meet market demand;
- Actively
monitor customer service level of the company, handle customer complaints
and advise on customer service across the company;
- Develop and
implement an effective marketing and promotion programme to achieve
in-store visibility for the company brands by gaining active support of
dealers;
- Carry out
market intelligence and monitor and analyse market competition and advise
the company accordingly;
- Liaise with
contracted marketing research firms in determining market trends and the
effectiveness of marketing campaigns;
- Review on a
regular basis performance of the company’s products and formulate brand
strategies to rejuvenate performance;
- Liaise with
sales promotions/ merchandising firms and the company’s sales team in
executing planned sales promotion events;
- Organize and
coordinate the company’s participation in exhibitions, show and other
special events to promote the company’s products and image;
- Develop the
advertisement strategy for the products and liaise with the agencies for
implementation;
- Prepare and
implement the marketing budget for the company in liaison with the head of
department.
Requirements
- A university
degree holder with a strong business orientation.
- Postgraduate
Diploma in Marketing (CIM);
- A minimum of
five (5) years’ experience in Brand Management and in the FMCG industry;
two (2) of which should have been at a management level.
How to apply:
If you meet the above requirements, you are invited to visit ourRecruitment Portal HERE. Submit your application including a detailed CV, current remuneration, a daytime phone contact, email address, and the names of three professional referees by Friday, 14th October, 2016 to:
Adept Systems
Management Consultant
P O Box 6416, Nairobi, GPO 00100
www.adeptsystems.co.ke
P O Box 6416, Nairobi, GPO 00100
www.adeptsystems.co.ke
In order to support their
growth initiatives, talent development and enhancement of shareholder value, we
seek to recruit a talented, innovative and result-oriented Head of Sales and Marketing to be part of their
Management team:-
Role Profile: Reporting to the
Managing Director, the successful candidate will be responsible for developing
and ensuring implementation of sales and marketing strategies to assist in the
achievement of company’s overall strategic objectives.
Key Responsibilities
- Develop and
implement sales and marketing strategies to achieve market share growth,
volume, profitability, revenue, brand and channel objectives across all
markets;
- Develop and
manage a competent sales and marketing team through recruitment, training,
development and coaching to achieve superior representation against
competition;
- Formulate,
monitor and oversee all sales & marketing operations and their
budgets; and to ensure they are utilized in the most efficient and
effective manner;
- Prepare
management reports on performance and accounts with regard to sales and
marketing;
- Monitor and
report on local, regional and international market share;
- Conduct regular
competitor analysis to ensure maintenance of competitive advantage;
- Oversee, manage
and co-ordinate the company’s participation in marketing forums, trade
associations, exhibitions and shows;
- Develop and
implement corporate P.R. and brand activities in liaison with P.R.
agency(ies).
- Manage all
outsourced agencies to ensure that goods and services
(creative, PR, media, merchandising, promotion, digital, etc) are
competitive, they meet the given specifications, and are delivered in a
timely manner;
- Allocate,
monitor and control budgets for all marketing areas with support of brand
managers and input from advertising/branding agency(ies);
- Ensure brand
profitability through correct pricing policies and product costing in
liaison with the Finance function;
- In liaison with
the advertising/brand agency(ies) and respective brand managers, identify
consumer research requirements, and ensure thorough data analysis to
achieve clear understanding of the market environment;
- Promote
effective cross-functional communication of company operations to ensure
the marketing/brand strategy is executed timely throughout the supply
chain;
- Ensure high
brand visibility in the market;
- Actively
monitor and manage product consumer/customer complaints and oversee
consumer relations management protocol (handling and feedback);
- Driving the
process of marketing evaluation and innovation in order to achieve the
maximum competitiveness in packaging, product, communications, prices and
brand positioning.
- Ensuring that
product quality meets expectations of tea consumers and is consistent over
time through bench marking of competitor products.
Requirements
- A Bachelor’s
degree in a business related field;
- Masters degree
will be an added advantage;
- Postgraduate
Diploma in Marketing (CIM);
- Member of
Marketing Society of Kenya (MSK);
- At least eight
(8) years' experience in FMCG preferably in the food category or a company
dealing with multi products; three (3) of which should have been at a
senior management position;
- Demonstrate
experience in a marketing management role through product development,
consumer insights, communication and marketing agencies management;
- Leadership and
analytical skills.
How to apply:
If you meet the above
requirements, you are invited to visit ourRecruitment Portal HERE.
Submit your application including a detailed CV, current remuneration, a
daytime phone contact, email address, and the names of three professional
referees by Friday, 14th October, 2016 to:
Adept Systems
Management Consultants
P O Box 6416, Nairobi, GPO 00100
Email: www.adeptsystems.co.ke
P O Box 6416, Nairobi, GPO 00100
Email: www.adeptsystems.co.ke
Only short listed candidates
will be contacted. Please note that we do not charge fees for receiving or
processing job applications. Visit our website for more vacancies.