Kenya
Red Cross Society is one of the largest humanitarian organisations in Kenya.
Its vision is to be the most effective, trusted and self-sustaining humanitarian
organisation in Kenya.
The Society is looking for a qualified person to fill this position:
Position
Title: Public
Relations and Communications Manager
Reporting
to: Head,
Strategic Partnerships & Corporate Affairs
Job
location: Headquarters
Overall
Purpose: This
role is responsible for the effective design, development, implementation and
evaluation of the Kenya Red Cross Society (KRCS) communications strategies
aimed at promoting and enhancing the National Society’s image through media
relations, social media, audio-visual communication, website and other online
engagement, and creating public awareness and visibility on the role played by
KRCS in delivering high quality humanitarian relief services.
Key
Responsibilities
Communications
Strategy / Policies:
- Study
the objectives, promotional policies and needs of KRCS to develop public
relations and communication strategies and budgets that will influence
public opinion or promote new humanitarian programmes.
- Oversee
the planning and implementation of the communications strategy aimed at
advancing the mission and objectives of KRCS, position KRCS as a leader in
setting ethical and professional standards that enhance the integrity of
humanitarian programmes.
- Implement
an effective publicity strategy to ensure thorough documentation of
programme activities to promote the National Society’s image and
reputation as the leading humanitarian organization by highlighting best
practices aimed at improving relationships and goodwill to benefit a greater
number of communities.
- Oversee
the development, editing and packaging of communication materials and
other publications for internal and external audiences including
employees, communities, stakeholders and the general public.
- Oversee
the organization and implementation of press conferences, photo sessions
and media events to address specific issues designed to improve
understanding and acceptance of the society’s mandate policies,
objectives, strategies and services.
- Oversee
effective implementation of the National Society’s public relations and
communications policy.
- Provide
support to lobby and advocacy initiatives with a view to reform laws and
policies that hamper the implementation of humanitarian relief services.
Public
Relations:
- Maintain
effective media relations, establish and maintain regular contact with
media representatives and also promptly respond to requests for
information from the media, other stakeholders and the general public in
order to promote the National Society’s image and reputation.
- Coordinate
the effective utilization and maintenance of multi-media equipment,
including the production of videos and appropriate use of photography.
- Provide
technical leadership in the area of publicity and documentation.
- Strengthen
partnerships and networks with stakeholders, particularly government
agencies, development partners, NGOs and private sector organizations to
ensure smooth implementation of humanitarian relief programmes.
- Represent
the National Society in meetings, conferences and workshops and other fora
to promote programme activities and articulate issues related to
humanitarian relief.
Assessment:
- Conduct
opinion polls and baseline surveys to identify trends, key interests and
concerns in order to develop comprehensive communication reports based on
analysis and interpretation of issues.
- Monitor
the implementation of community programmes to identify, capture and
document innovative approaches and best practices for purposes of
disseminating and sharing experiences to promote repeat applications or
scaling up in different community settings within the country and around
the world.
Social
Media, Website, Intranet and other Online Management:
- Coordinate
the overall design and effective management of the National Society’s
website and intranet facility and ensure that content is up to date and
relevant.
- Coordinate
the overall design and effective management of all the National Society’s
social media platforms and ensure that content is up-to-date.
- Coordinate
web projects across departments and maintain consistent branding
throughout all web properties.
- Copyedit
and proofread all web content.
Staff
Management:
- Assess
training needs, develop and implement training programmes aimed at
equipping staff with job competencies in information, documentation and
publicity.
- Participate
in monitoring and evaluating of individual and team performance against
set targets and objectives.
Desired
Competencies
Technical:
- Ability
to establish and maintain working relationships with the media, government
officials, employees, donors, stakeholders and the general public.
- Ability
to compose and produce a variety of communications materials and website
updates for release to media and other stakeholders.
- Ability
to use computer software packages and internet formatting languages
- Knowledge
of information and communication equipment such as all types of cameras,
sound systems, multi-media projectors, etc.
Generic:
- Teamwork:
Shows appreciation of the differences between people. Networks externally
bringing information into the team. Is a role model: coaches and mentors
colleagues. Encourages others to be proactive in problem solving.
- Leadership:
Inspires and supports people through change. Challenges appropriately the
norm and status quo. Ensures the Purpose & Vision are understood and
demonstrated by all staff. Is an active contributor within the Senior
Management team.
Education
and Experience:
- Masters
degree in Mass Communications, Journalism or equivalent plus membership
affiliation to professional body.
- Over
7 years demonstrated experience in developing and implementing effective
corporate communications programmes.
Position
Title: Resource
Mobilisation Manager
Reporting
to: Head,
Strategic Partnerships & Corporate Affairs
Job
Location: Headquarters
Overall
Purpose: The
position holder will be responsible for establishing, managing and developing a
network of sustainable volunteer led support groups and individual fundraisers
for the National Society.
The
role combines strategic thinking, operational leadership and day to day support
for the team.
He/she
will grow both the existing core fundraising base and working with the team to
deliver new ideas and initiatives.
He/she
will be an inspirational fundraiser, have a genuine commitment to practical
action and be a great manager.
Key Duties & Responsibilities
Strategy formulation:
- Develop
and implement an effective resource mobilization strategy, in line with
the organization’s plans, while considering the National Society’s long
term and short term objectives.
- Provide
leadership in the development of resource mobilization and marketing
plans, budgets and programmes, and day to day management required to
implement and manage all the initiatives, including staff and volunteer
management.
- Establish
committees as required to guide and assist with resource mobilization
events and campaigns.
- Establish
in conjunction with the management and board, mutually agreed resource
mobilization targets with expected annual growth.
- Lead
and manage the resource mobilization team. Work with the team to develop
and implement strategies for individual donor development and acquisition,
legacies, community groups, trusts, major donors, new initiatives,
university and corporate support.
- Develop
and manage effective financial planning and control within the unit,
including monitoring and evaluation of all income and expenditure targets.
External
Contacts:
- Maintain
all aspects of donor liaison and public contact for the organization,
including with individuals and with the corporate and private sector.
- Maintain
the resource mobilization base and build on existing relationships with
donors, volunteers and funders.
Team
Management:
- Manage
the team, including appraisals, monthly progress reviews, coaching,
training and development activities and team building. Deal with
performance, grievance and disciplinary issues, recruitment and selection
as required.
- Working
with other managers to develop and implement a strategy for acquisition,
relationship development and the achievement of income from each income
stream ensuring delivery to target.
Desired
Competencies
Technical:
- Excellent
and proven resource mobilization experience, including finance management.
- Excellent
proven experience of managing and motivating staff and/or volunteers, including
experience of successfully developing a network of remote resource
mobilization supporters.
Generic:
- Leading
and Managing - Competence evidenced by the ability to inspire, enthuse and
communicate, delegating supporting, coaching or directing as appropriate.
Provides clarity and direction to the team. Is able to identify, address
and solve performance issues with their team.
- Managing
relationships - Competence demonstrated by an ability to understand and
react appropriately to motivations that drive colleagues’ behaviour. Is
sensitive to cultural differences and behaves appropriately within them.
Understands how to develop productive working relationships.
- Self
motivation - Competence demonstrated by the level of timeliness and
accuracy the individual displays in carrying out their role, by their
personal energy and enthusiasm and by their willingness to learn to exceed
expectations in their role.
- Planning
and organization - Competence demonstrated by the ability to process
requirements of role effectively. Is able to gather and use resources
effectively. Can prioritize workload appropriately and are able to review
and amend priorities and actions as and when required.
Education
and Experience:
- Masters
degree in relevant discipline.
- A
minimum of 7 years of experience of unrestricted resource mobilization at
strategic level.
- At
least 5 years of experience in leading and managing a team.
- Comprehensive
knowledge of fundraising systems and processes.
Application
Procedure
Interested candidates who meet the above qualifications should send their applications to the address below on or before 2nd September 2016.
Secretary General
Kenya Red Cross Society
P.O. Box 40712-00100,
Nairobi
Applications should have a cover letter, curriculum vitae, names and contacts
of three referees.