Our
client in the Public Relations, Digital Media and Branding Business is in need
of an Intern
Public Relations Account Executive
Scope
Manage the information between organizations or individuals and the general
public.
They
promote their clients to their intended audiences through news items, press
releases and product placements.
By
generating positive news coverage, achieving product placement without payment
in broadcast, print and new media, and placing spokespeople as commentators,
the Intern Public Relations account executive works to proactively promote the
profile and reputation of their clients.
Responsibilities
The
work of the Intern Public Relations account executive is likely to vary from
day-to-day, depending on the organisation and sector.
Tasks
typically involve:
- Liaising
on a daily basis with clients and the media, often via telephone and
email;
- Relationship
building and networking with colleagues, clients and the media;
- Monitoring
the media, including newspapers, magazines, journals, broadcasts, newswires,
social media sites and blogs, for opportunities for clients;
- Working
as part of an account team to develop client proposals and implement the
PR activity;
- Preparing
regular client reports and attending client meetings;
- Researching,
writing and distributing press releases to targeted media;
- Promoting
news stories and features to the media, known as 'selling in';
- Collating,
analysing and evaluating media coverage;
- Event
management, including press conferences and promotional events;
- Attending
and promoting client events to the media;
- Assisting
with the production of client publications, such as in-house
magazines;
- Commissioning
market research;
- Coordinating
studio or location photography;
- Undertaking
research for new business proposals and presenting to potential new
clients;
- Managing
the PR aspect of a possible crisis situation.
Salary: Net Salary
Ksh.10,000
Working
hours: Working
hours are generally 8am to 5pm, but often increase depending on workload.
As
client deadlines are all-important, PR professionals often work until
outstanding jobs have been completed.
Press
launches, crisis management and pitches can all result in long hours.
Flexibility
is important.
PR
professionals are often expected to network and socialise with clients, the
media and colleagues to build and maintain relationships.
The
boundaries between your social and working life may become somewhat
blurred.
Qualifications
Employers
often require candidates to have a degree, but tend to judge them more on their
skills and attributes.
Although
entry to the profession is generally open to all graduates, the following
degree or HND subjects may improve your chances:
- Communication
and media studies;
- English
and creative writing;
- Business/management;
- Marketing;
- Social
sciences;
- Politics
Skills
You
will need:
- Interpersonal
skills, good presentation skills and confidence;
- Excellent
written communication skills;
- Flexibility,
determination, enthusiasm and the ability to cope well under
pressure;
- Good
teamwork and negotiation skills;
- The
ability to think strategically and good analytical skills;
- Business
awareness and a good knowledge of current affairs;
- Excellent
organisational skills, with the ability to work on more than one project
at a time;
- Creativity
and imagination;
- Initiative.
If you
believe you qualify for this position, please send your CV to
resumes@interviewupconsulting.com
All applications should be received by Friday 12th August 2016.
Only qualified candidates will be contacted.