Hoggers
Limited is a leading food service retailer in Kenya.
Our
brands in Kenya include Steers, Debonairs and Ocean Basket.
We
would like to recruit an Assistant
Brand Manager.
Job
Description Summary: The
Assistant Brand Manager position is responsible for the Marketing and brand
building function that includes but not limited to, analysis and planning on
how the brand is positioned in the market, the targeted clients and maintaining
a desired reputation of the brand.
The
Account Manager serves to understand the customer's needs, plan how to meet
these needs, and generate sales for the company as a result.
Responsibilities
Account Management
Responsibilities
Account Management
- Serving
as the primary contact between the company and its corporate and large
individual customers.
- Tracking
sales to Key Accounts and ensuring that these sales, both in terms of
number of customers, and volume of orders are increasing.
- Maintaining
relationships with existing customers via monthly check-ins and quarterly
meetings.
Sales
- Ensuring
that all key accounts have full awareness of our menu, new products, and
promotions.
- Development
of corporate friendly menus that positions our brands as the best office
meal solution in the market.
- Providing
menu suggestions, quotations, order confirmation, order follow up, and
payment follow up for all key accounts.
Brand
Management and Marketing:
Developing
and executing a 6-month marketing and promotion plan for each brand. This plan
should include plans for each of the following:
- New
products every 2 months
- New
promotions every 2 months (off cycle with the above)
- Monthly
web site updates.
- Daily
updates on social media
Monthly
Tracking and Reporting on each of the following:
- Performance
of promotions and new products
- Impact
of marketing campaigns
- Web
site statistical analysis
- Social
media statistical analysis
Evaluation
and understanding of emerging advertising opportunities including print,
events, online, outdoor, etc.
Responsibility
over all artwork and signage, including briefing, design evaluation, getting
necessary GM and Franchisor Approvals, printing, and installation.
Monthly
inspection of all intellectual property in all branches to ensure quality and
compliance. This includes POS materials, posters, menu boards, and uniforms.
Sourcing
for and distribution of Brand Novelty items e.g. Branded Umbrellas, Mugs and
Pens.
Organizing
and attending events/ Brand Activation Campaigns.
Monitoring
competitor activity/researching the market and related products
Maintaining
and updating Customer Databases
Coordinating
the Company's Corporate Social Responsibility activities.
Minimum Requirements
Minimum Requirements
- Minimum
of a Bachelor’s Degree in Marketing or Business related field from an
accredited University.
- Professional
experience in marketing preferably in brand management for at least 1
year.
- Excellent
Communication and Public Relations skills.
- Strong
understanding of market dynamics.
- Creative
and able to be innovative, proactive and to work under pressure
- Able
to make follow up and expand market opportunities for the company.
- Flexible
and able to manage duties assigned to him/her diligently.
- Work
efficiently with minimum or no supervision.
- Good
computer skills.
- A
person of high integrity.
- Must
have a valid certificate of good conduct.
How to
Apply
If you are interested in the position and have the skills and talents we are looking for, Please send a copy of your updated resume, salary and benefits to jobs@steers.co.ke with the job title ASSISTANT BRAND MANAGER as the subject by 20th August, 2016.
Only
successful candidates will be contacted.