Duma
Works is recruiting a Marketing Manager for one of our clients; a
social enterprise that empowers aspiring entrepreneurs in the developing world.
Position
Description:
The company is looking for someone who will run it’s marketing initiatives in Kenya.
The company is looking for someone who will run it’s marketing initiatives in Kenya.
Marketing
- Create
and manage marketing communications activities designed to generate brand
awareness, reinforce brand identity and drive demand in order to
accomplish country targets.
- Coordinate
media relations outreach activities including preparation and editing of
media materials such as press releases and fact sheets and archive and
analyze company’s coverage in the media.
- Assist
with basic research in order to connect start-ups with investors and to
investigate any trending activities within the start up community.
- Handle
day-to-day social media management and manage all company’s online and
offline campaigns with clear analytic structures in place
- Participate
in relevant discussion across communities, social networks & blogs
- Improve
marketing messaging, user experience and other aspects of the company’s
website in conjunction with our outsourced web developer
- Help
design and coordinate company’s creative events that build the company’s
brand in the market and drive customer and partner demand in addition to
helping plan, market and coordinate the Business Plan Competition, alumni
engagement events and other conferences or company presence at conferences
in conjunction with the Country Manager.
- Own
the design of country-specific marketing collateral often in conjunction
with a local firm or freelancer.
- Write
and distribute the monthly in country newsletter.
- Create
and manage alumni engagement initiatives.
- Create
engaging blog entries and contribute to other blogs as a guest writer.
- Write
copy for marketing materials and customize materials for specific programs
and partners.
- Create
and execute on a country-level marketing plan that includes a monthly
marketing calendar and budget.
- Manage
outreach activities including workshops/seminars, one-on-one meetings,
social media updates, videos, etc., to optimize marketing effectiveness
among target segments.
- Prepare
monthly, quarterly and annual marketing/sales reports.
PR and Communication:
- Devise
press strategies and provide communications guidance related to company’s
brand.
- Develop
and maintain close, productive relationships with journalists, key
partners and influencers in the entrepreneurship ecosystem.
- Distribute
press releases to a database of relevant local journalists and bloggers.
- Represent
the company at local entrepreneurship ecosystem related events and
strategically position the company for brand visibility.
- Record
and edit promotional videos and generate photography of entrepreneurs and
the organization’s core activities.
- Follow
the entrepreneurs and other staff out to do field work to capture the
stories as they happen and report back in real time format or write
stories about these entrepreneurs.
- Write
stories for the company’s annual report including sourcing and working
with a high quality videography and photography team to capture the
stories in both videos and photos.
- Source
for strategic speaking engagements at conferences.
Other:
- Attend
required company’s meetings.
- Any
other task required.
Requirements:
The company is a small, young, energetic team and as such we look for people who thrive in startup environments.
The company is a small, young, energetic team and as such we look for people who thrive in startup environments.
- Bachelors
or graduate degree in role related fields including marketing,
communications and branding or public relations.
- At
least 3-5 years of work experience in brand/marketing experience at an
agency, social enterprise or reputable brand and substantial exposure in
the management of traditional, digital and social marketing activities.
- Ability
to storyboard ideas and promotional material for different target
audiences.
- Stickler
for good grammar and consistent brand presentation (blogging or commercial
writing experience a plus).
- Experience
in the implementation and execution of brand strategy.
- Excellent
communications and presentations skills as well as exceptional writing and
editing skills are a must (comfortable using Adobe Creative Suite).
- Familiar
with the startup/entrepreneurship scene in Kenya (especially), Africa and
globally.
- Great
marketing analytics and excel skills.
- Experience
in managing content on websites.
- Knowledge
of the print production process and supplier negotiations.
- Excellent
interpersonal skills at all levels, including people-management,
leadership and both written and verbal communication skills.
- Experience
in event management with proven track record.
- Work
history that demonstrates proactivity, problem solving, creativity and
organization.
- A
people’s person and you enjoying getting social and networking.
- A
heart and passion for our cause of helping entrepreneurs and dedication to
our Christian beliefs.
How to Apply
Applications letters (maximum 2 pages) and detailed CV are to be sent by email to apply@dumaworks.com marking the subject as “ 2203”, Your Full name & Phone number e.g. 2203, Barack Obama, 07xxxxxxxxx.
Applications letters (maximum 2 pages) and detailed CV are to be sent by email to apply@dumaworks.com marking the subject as “ 2203”, Your Full name & Phone number e.g. 2203, Barack Obama, 07xxxxxxxxx.
If you
don’t follow these instructions, your application will not go through
Deadline for receiving applications: 5th May 2016
Deadline for receiving applications: 5th May 2016
N.B.* When applying to any
job through Duma Works, you can expect that after you apply, you will receive a
confirmation email, and then an SMS alert asking you to take a basic screening
test over SMS. The SMS with the test may not arrive immediately. Please be
patient. The SMS test will typically be 5-8 questions to help us understand
your background. Regular SMS rates apply to the test, and if you ever have any
issues with the process, please reach out to 0702093793.
If you apply and don’t meet these minimum qualifications, we won’t be able to forward your application to the employer. This is to save both you and the employer time and make sure you both find the best match.
If you apply and don’t meet these minimum qualifications, we won’t be able to forward your application to the employer. This is to save both you and the employer time and make sure you both find the best match.