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Public Relations, Corporate Communications & Social Media Officer Job in Kenya

Vacancy: Public Relations, Corporate Communications & Social Media Officer 

The Company:
 We are a pioneering dynamic Insurance Company introducing a new and exciting ethical perspective to the Insurance market in Kenya and the region. 

Founded in the year 2008, the Company is the first fully fledged ethically based operator in East and Central Africa. 

We are founded on ethical principles and justice. In view of expanding activities and the need to reach beyond our traditional market to grow our business we are recruiting, qualified experienced, competent and highly motivated individuals to fill the position of Public Relations, Corporate Communications & Social Media Officer.

Job Summary: Reporting directly to the Sales & Marketing Manager, the Public Relations, Corporate Communications & Social Media Officer will implement the company’s Public Relations, Corporate Communications and Social Media objectives by creating, implementing and measuring the success of the function  that will maintain a positive public image of the Company within the market as well as enhance sales revenues. 

Public Relations & Corporate Communications Duties
  • Coordinate the production of all the Corporate Publications for Internal and External audiences including Newsletters, Corporate Profiles, Annual Reports, Strategic Plan, E-shots, etc
  • Ensure proper branding, editorial design, direction and distribution of company publications and promotional materials including brochures, posters, banners, fliers, etc
  • Coordinate editorial media relations/interests as well as advertising and purchase of required media space
  • Plan and develop communication of information programmes to maintain favourable Public perception through the website, social media, web sites and other emerging media
  • Coordinate corporate appearances and participation in Events, Contests, Sponsorships, Partnerships, Exhibitions, etc to promote the Corporate Brand as well as specific product awareness. The Events could also include Anniversaries, Launches, Breakfasts, Agent dinners and overall event Organization and Management
  • Develop strategies to influence public opinion and promote ideas, products and services
  • Handle the CSR portfolio in liaison with Shariah department and the CEO’s Office
  • Consult with Media/Advertising Agencies for promotional campaigns
  • Up-date website and Social Media content regularly
  • Provide counsel on matters Communication and Public Relations
  • Conduct Brand Audit surveys to determine TIA Brand Performance
  • Prepare the Annual departmental budget
  • Prepare plans on media management and corporate communication
  • Coordinate the quality, look and feel of all company print and corporate materials including stationery and promotional materials such as Corporate Gifts, Tokens, etc
  • Manage and coordinate all marketing, advertising and promotional activities
Social Media Duties
  • Manage Social Media sales and marketing campaigns and day-to-day activities including:
1.    Create relevant content to reach the company’s ideal customers
2.    Create, and manage all published content (images, video and written)
3.    Monitor, listen and engage with users while cultivating leads and sales
4.    Conduct online advocacy and open stream for cross-promotions
5.    Develop and expand community and/or blogger outreach efforts
6.    Oversee design, profiles, images, landing pages, etc of Facebook/Twitter/Instagram/LinkedIn/YouTube/Blog, etc
7.    Coordinate design and manage Social Marketing/Brand/Product Promotions and Campaigns on the various Platforms in line with the overall marketing and promotional goals of the organization
8.    Compile reports for management showing results (ROI)
  • Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate
  • Demonstrate ability to map out sales and marketing strategy and then drive that strategy proven by testing and metrics
  • Develop a strategy and implement a proactive process for capturing customer online reviews while monitoring online ratings and respond accordingly
  • Monitor trends in Social Media tools, applications, channels, design and strategy
  • Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management
  • Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns.
  • Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results
Key Performance Indicators (KPIs)  
 
1. Clear Objectives
  • Growth of Likes/Followers, etc
  • Reach
  • Engagement
  • Leads
  • Sales
2. Great Design
  • Visual content that is consistent, compelling and gets across
3. Solid Content Strategy
  • Outlining the uniqueness of TIA business including core values and beliefs
  • In depth and detailed reasons why people want to buy from TIA
  • Description of IDEAL customers profiling their interests, what problems can TIA solve, where do they spend their time, and how can TIA help them?
4. Promotion Strategy
  • Continuously growing fan base with appropriate advertising/promotions/campaigns
5. Engagement Strategy
  • Listen, respond, ask questions and engage with your audience.
6. Conversion Strategy
  • Convert fans/followers into customers in line with TIA growth and engagement strategies that are cost-effective so as to achieve the best results
7. Reports to management showing results (ROI)

Qualifications / Skills / Experience
  • This position requires a demonstrated level of initiative and judgment in order to organize and prioritize tasks, workload and projects.
  • Excellent communications skills (both written and oral)
  • Computer skills to produce effective publications, reports, documents and presentations as required.
  • Strong, creative, analytical, organizational and inter personal skills
  • Professional manner, tact, diplomacy and discretion in dealing with members, non-members, complainants and colleagues
  • Proven working experience in social media or related field (including but not limited to Blogging, Facebook, LinkedIn, Google+, Google Communities, Twitter, Flickr, YouTube, Pinterest, Instagram and more) and how each platform can be deployed in different scenarios
  • Excellent consulting, writing, language, editing (photo/video/text), presentation and communication skills
  • Demonstrable social creativity, networking experience with available links to profiles and social analytics tools/software knowledge (Hootsuite, Raven Tools, Google Analytics, Facebook Insights, etc)
  • Adequate knowledge of web design, web development and Search Engine Optimization (SEO) as well as content development and publishing
  • Knowledge of online marketing and good understanding of major social media marketing channels (For example Social media paid advertising campaigns including Facebook, Linkedin, Twitter, You Tube.
  • Positive attitude, detail and customer oriented with good multitasking and organizational ability
  • Exceeds at building and maintaining sales relationships, online and off
  • Is a Team player with the confidence to take the lead and guide other employees when necessary (that is in content development, creation and editing of content, and online reputation management)
  • Makes evident good technical understanding and can pick up new tools quickly
  • Demonstrates winning Social Customer Service techniques. Possesses great ability to identify potential negative or crisis situation and apply conflict resolution principles to mitigate issues
  • BS in Communications/ Journalism, Marketing, Business, New Media or Public Relations
  • Minimum 2 years’ experience in the field with demonstrated success
How to Apply
 
Application letters and copy of current CV in one document with names and address of three referees  and 

clearly indicating the position title “APPLICATION FOR PUBLIC RELATIONS, CORPORATE COMMUNICATIONS & SOCIAL MEDIA OFFICER” 

should be sent by email to hr@takafulafrica.com 

so as to reach the HR& Administration Manager

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