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Lucrative Career in Nairobi, Kenya - Trade Marketer

Job Title: Trade Marketer
 
Location: Nairobi
 
Department: Sales & Marketing 
 
Position reports to: National Sales Manager
 
Positions that report to this role: Marketing Assistant
 
Job Purpose Summary: Initiates and supports marketing strategies to meet organizational objectives. 

Evaluates customer research, market conditions, competitor data and implements marketing plan changes as needed and overseas all marketing, advertising activities so as to bring growth in sales volumes by building all the brands. 

Key Responsibilities and Accountabilities:
  • Provide marketing support to all business units ensuring judicious utilization of the marketing spend for effective implementation of activities i.e. product launches and promotion strategies.
  • specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers
  • Track marketing performance and effectiveness of the programs across all segments of the business and ensure customer and product profitability objectives are met.
  • Develop a market intelligence platform that will improve the overall decision making process, both for strategic and day to day marketing operations decisions.
  • To develop and manage the marketing department budget, ensuring of all marketing activity within agreed budget.
  • Identify areas of diversification and new business development potential by increasing sales coverage area per square kilometer and also strengthen presence locally, nationally and regionally.
  • Provide regular reports as required on customer and competitors activities and market trends
  • Pursue personal development of skills and knowledge necessary for the effective performance of the role.
Context and Environment
 
The Company operates in a very competitive market. It blends very high quality flavoured teas; packs and distributes. 

The Company prides itself as the producer of the best quality black tea in the world by virtue of its location. 

The Company is changing the outlook of Kenyan teas, bringing quality and a national heritage directly to the consumers. 

The Company also has free flowing salt and tasty brown rice.

Knowledge, Skills and Experience
  • A graduate from recognized university with a degree in business related fields.
  • Minimum of 3 years’ experience in a similar or related field in the FMCG Sector/Marketing Agency
  • Some proven managerial skills and experience
Person Specifications
  • Strong interpersonal, communication, organization and follow-through skills
  • Must have leadership and managerial skills
  • A passionate, self-motivated, energetic, creative and enthusiastic team play who is change oriented
  • Ability to build trust, drive execution, foster innovation, focus on customer, solve problems creatively and demonstrate high integrity
  • Proactively establish and maintain effective working team relationship with all support departments
  • Must thrive on challenge
  • Working knowledge of Microsoft office applications
  • A clean driving license
Key Success Factors
  • Meet marketing performance targets
  • Effective market research
Are you the right candidate for this position? 

If so, kindly send your CV and Cover letter with 3 referees, current and expected salary, and a daytime contact not later than 30th January 2016 to fm8251@gmail.com.

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