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Job Vacancies in Kenafric Industries, Kenya

Job Title: Country Sales Manager 

2 Positions

Reports to:
 Business Unit Head


Job Purpose:
  • Manage Sales and assist BUH to meet the monthly, quarterly and annual sales targets for the FY products within the designated region. 
  • Ensures consistent, profitable growth in sales revenues through positive planning, deployment and management of sales personnel. 
  • Identify objectives, strategies and action plans to improve short- and long-term sales and earnings.
Key Accountabilities:
  • In-charge of the assigned territory’s sales operations, departments and personnel involved in the sales function of the country under responsibility
  • To meet monthly, quarterly, and annual revenue targets and grow sales year on year
  • Manage and drive distributors to deliver in terms of resources, reports, coverage and terms of trade
  • Evaluate market trends and gather competitive information, identify trends that effect current and future growth of regional sales and profitability. 
  • Disseminate information to regional sales representatives, corporate marketing and sales operations.
  • Development of customer relationships through regular operational reviews to ensure that product availability, distribution and  opportunities are grasped
  • Develop and implement efficient route to market strategies for both  General and Modern trade channels
  • Monitor, analyze sales and market trends
  • Responsible for the Region’s forecasting and sales tracking.
  • Directs the selling activities within the Region, inclusive of resource deployment and customer interactions.
  • Responsible for managing and controlling the sales budget
  • Monitor and measure effective implementation of field management best practices by sales force.
  • To report in to Business Unit Head on a daily basis.
Application of Guidelines & Decision Making Authority:Empowered to make decisions within the Region and on behalf of the Region, and authority to make cross functional decisions in partnership with peers of other functions. 

Qualifications, Experience & Skills

Education and Training Requirements:
  • A university degree in marketing or business studies is preferred; or a minimum of seven years of related experience or training in the manufacturing sector; or the equivalent combination of formal education and experience.
  • Experience in developing marketing and sales strategies.
  • Proven ability to motivate and lead the sales team.
  • A good working knowledge of Microsoft Office Suite is required.
  • A valid driver’s license
  • Problem-solving and analytical skills to interpret sales performance and market trend information.
  • Excellent oral and written communication skills.
  • A go-getter / self-starter able to take initiative and operate independently of regular coaching
  • Results-oriented with clarity on customer relationship management
  • Experience in hands-on selling of products of high unit value
  • Strong, clear communication and presentation skills
  • Can present himself / herself well and properly represent the company

Job Title: Brand Manager - Footwear Division
Reports To: Business Unit Head
Area: Merchandising & Marketing

Job Purpose:
  • Develops and implements Annual & Seasonal Merchandising & Marketing plans for the KI FD brands to ensure achievement of annual objectives for the FD.
  • Contributes towards Market Research, Competition Analysis, Innovation, Fashion forecasting, Seasonal Product Launches, ensuring that KI products are differentiated from competitors.
  • Involved with product throughout various stages of its life cycle (conception, definition, development, release, and post release activities). 
  • Operates under moderate supervision, with some latitude for independent judgment.
Key Accountabilities:
  • Development of merchandising & brand marketing plans in consultation with the BUH, taking into consideration customer & market insights & overall brand needs.
  • Implement brand / category / product launches and promotional campaigns as per the approved brand schedule and budgets.
  • Coordinate and compile Quarterly Market Competition Analysis, to reach to successful developments, externally and internally
  • Maintain close relationship to customers for awareness of customers' needs and perspectives
  • Frequently visits the trade to check brand performance on the ground.
  • Regularly conducts formal and informal consumer discussions and focus groups to gather insights on the consumer habits, category, brand and product.
  • Lead any research activity on product and brand performance.
  • Monitor & evaluate own performance against targets and submit reports to the BUH
  • Development of activity budget in conformity with the brand marketing budget and the BUH
  • Track expenditure against the approved budget and highlights problem areas for action
  • Prepares and submits expenditure reports to the BUH
  • Maintains information and documentation for the brand
  • Briefing agencies, suppliers and research companies
  • Follows up to ensure accurate and timely execution of briefs
  • Participates in field promotional activities alongside the commercial team and agencies
  • Checks for and assess the impact of marketing activities and reports to DGM
  • Involved in sharing brand/promotional activities etc with the commercial team and other stakeholders
  • Regularly seeks information from the sales team to differentiate the product or product family within a specific market
  • Involved in the resolution of issues and problems that will affect product's success
  • Liaises with the finance department in respect to budgeting and budgetary control
Application of Guidelines & Decision Making Authority Guidelines: Failure to achieve results or erroneous decisions or recommendations make cause delay in program and/or schedules and may result in allocation of additional resources.

Decision Making:
 Works under general supervision. Follows established procedures; work is reviewed for soundness of technical judgment, overall adequacy and accuracy. Some latitude for independent judgment.

Qualifications, Experience & Skills
Minimum Qualifications:
  • University Degree in either business, marketing, economics fields
  • Post graduate degree in business management & marketing, project management will be an added advantage
Minimum Experience:
  • Minimum 5 - 7 years brand management and marketing experience
  • Footwear experience preferred
  • Able to operate in a performance driven organization
  • Culturally aware.
  • Knowledge of English and Kiswahili
  • IT proficient
  • Ability to translate consumer insights into relevant consumer proposition
  • Foresight and forward planning
  • Resourceful and ensuring return on investments
  • Influencing and working with stakeholders to achieve common goals.
Application Guidelines

If you are up to the challenge, posses the necessary qualification and experience, please send your application letter and cv quoting the job title on the email subject (brand manager) to by 10th November 2015

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