Our client a leading player in the
FMCGs industry in East Africa is seeking to recruit Marketing Co-ordinator.
Location: Mombasa
The incumbent will be charged with
the following duties and responsibilities
Duties & Responsibilities
Duties & Responsibilities
- Create, deliver, edit, and optimize marketing
materials.
- Ensure that messages are supportive of and
consistent with marketing strategies.
- Supervise social media outreach.
- Deliver content via LinkedIn, Twitter,
Facebook, email, or direct mail.
- Coordinate and deliver email campaigns &
Mass-mail materials.
- Create brochures and sell sheets.
- Provide support to marketing department.
- Coordinate flow of information and
communication and disseminate it according to plan/strategy.
- Work with manager and business units to
determine event budget and manage expenses to that budget.
- Promote products and services through public
relations initiatives.
- Develop marketing communications campaigns.
- Create thought leadership materials.
- Create and deliver press releases, media
relations content, case studies, white papers, executive bios, corporate
newsletter content, social media content, and speaking proposals.
- Identify, develop and execute communications
strategy for key media contacts and customer references.
- Research media coverage and industry trends
Minimum Qualifications
- A degree in business related field
- 5 years experience in Marketing of FMCG
Our client a leading FMCGs Company in
East Africa is seeking to recruit a Market
Analyst to be placed in Mombasa.
The incumbent will be responsible for
performing research and providing insights regarding the market, trends,
competitors, potential and existing customers, and current campaigns.
Roles & Responsibilities:
Roles & Responsibilities:
- Evaluate market penetration
- Implement and Coordinate research analysis for
new market opportunities & product potentials
- Designing and implementation of market
research tools (concept-testing ) for new products
- Scrutinize campaign's return on new &
existing product
- Guarantee extensive market research, validity
and quality of information and knowledge to deliver to internal
stakeholders
- Determine brand perceptions and reputations to
support business with relevant insights
- Proactively search and solicit customer
feedback to provide solutions and processes to improve outcome of the
methodologies
- Analyze marketing metrics to identify cause
and affect relationships
- Assess client's promotional needs for
competitive customer knowledge
- Implement research to evaluate demographics,
prices, distribution channels, and marketing outlets.
- Create post-campaign response tracking and
R.O.I. as well as a more detailed campaign response analysis.
- Generate reports that track competition and
customers to help define marketing strategy for marketing leads
- Track customer behavior such as response,
churn, and product selection
Qualifications:
- Bachelors Degree in business related
field (Marketing option)
- 3 years experience in sales &
marketing FMCG sector (2 in sales & marketing / 1 year in
marketing research)
- Ms- office proficient
- Strong project management skills able to
capture and manage action items
Qualified Candidates to send in their
CVs to recruitment@frank-mgt.com on or before 20th March, 2015