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Marketing Account Manager Job in Kenya

Gap Marketing Limited, a leading below the line marketing agency is looking to fill the position of Account Manager

Job Title reports to: Client Service Director

Principal Responsibilities:
  • Achieving set business targets in both volume and profitability through growing billings from existing clients and recruiting new ones
  • Ensuring compliance (for self and subordinates) with appropriate and established  systems that guarantee efficiency and effectiveness in the agency’s business operations
  • Proactively establishing and growing strong relationships/partnerships with current and potential clients in a manner that promotes the agency’s positioning, policies and values
  • Proactively researching new business leads  and generating enquiries and briefs for generating business 
  • Working with agency colleagues in developing suitable proposals that adequately answers clients’ briefs and optimises the agency’s  competitiveness in pitches
  • Actively participating in  ensuring proper preparation for, and presentation of proposals to clients 
  • Following up for  proposal approvals and commitments  from clients via LPOs and/or contracts
  • Briefing the operations  departments on resources and logistical  support requirements of every client project and ensuring the acquired resources are in line with agency’s standards
  • Developing content and delivering training to project staff in line with client initiatives and internal requirements
  • Briefing and debriefing project staff on an ongoing basis to ensure that they are all aligned at all times in the project lifecycle
  • In liaison with Operations department, ensuring proper project management through effective planning, implementation, monitoring & control as well as evaluation
  • Managing administrative tasks and day-to-day delivery of clients’  projects by ensuring that work is strategically correct, on time and on budget
  • Closely monitoring and reviewing the progress of all clients’ projects to ensure that at all times the agency is  in control
  • Preparing and sharing up-to-date work status reports with all relevant stakeholders both internally and externally on a regular basis and in line with agreed on mechanism
  • Developing and presenting accurate, relevant  and insightful reports to clients for all projects
  • Arranging and attending client meetings and following each meeting with a client contact report
  • Liaising with accounts department to prepare and send correct invoices to clients for each projects and ensuring timely payments from clients
  • Ensuring that timely client feedback is obtained for all projects through the established client satisfaction survey method 
  • Offering excellent client service through effective communication, feedback, response to requests for service, results delivery, and proper engagement
  • Assist in building a strong agency brand through actively participating in development and implementation of the agency’s marketing strategy
  • Attend to any duty as otherwise directed by your supervisor or the Managing Director.

Person Specification:

Education Qualification and Training
  • Bachelor’s Degree in social sciences
  • Professional qualification in marketing, preferably CIM
  • Masters will be an added advantage

Knowledge and Skills
  • Good analytical skills
  • Excellent interpersonal skills
  • Team building
  • Good organisation
  • Good communication skills
  • Good computer skills
  • Project management skills

Experience: At least 3 years’ experience in marketing or marketing agency in a reputable company.


Interested candidates are invited to send an application letter, CVs and copies of relevant certificates (including KCSE certificate) to hr@gap-marketing.com to be received on or before Monday, 12thMay 2014

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