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Marketing Executive Job in Kenya

Role Name: Marketing Executive
 
Job Family: Marketing, Communication & Strategy

Key Focus: 

This role manages marketing unit develops and ensures implementation of a marketing strategy. 

This role is individually accountable for achieving results through efforts of others over periods of 1-2 years.
 
Level of Work: 2
 
Role Size: Marketing, Communication & Strategy.
 
Minimum Qualification
  • Bachelor’s degree in Marketing/Public Relations, business administration or related field, 
  • A professional qualification in Marketing and 
  • at least 10 years working experience in the Marketing field.
Additional Qualification Information   
  • Relevant tertiary Marketing qualification. Relevant experience.
CCM Level: Manager of Others
 
Industry: Insurance

Role Description
  • Provides detailed input and assists in the compilation of Company and BU's strategy. 
  • Takes accountability for overall marketing strategy. 
  • Develops and communicates clear and executable marketing business plans taking cognizance of the respective BU's strategies.
  • Devises marketing strategic plan and ensures implementation. 
  • Devises and implements marketing plans for customer segments. 
  • Ensures that marketing strategy/business plan and targets are aligned with overall business strategy.
  • Oversees implementation of all internal and external communication plans in consultation with BU's. 
  • Devises brand integrity in the organization through communication brand governance within the organization. 
  • Manages staff and aligns staff performance contracts to business plans. 
  • Engages with BU's to identify and deliver on opportunities for synergy with regard to marketing. 
  • Manages key external relationships as required i.e. government media etc.
Reporting relationships
 
Reporting to: Group Managing Director
 
Reportees: Marketing/Communications Officers
 
Key Result Area and Accountabilities
 
Communication
  • Oversees implementation of all internal and external communication plans in consultation with BU's.
  • Devises brand strategy to position company as a leader in the financial services industry.
  • Ensures brand integrity in the organization.
Marketing Service Management
  • Individually accountable for marketing strategy through others over a 1-2 year period.
  • Provides detailed input and assists in the compilation of business strategy.
  • Develops and communicates clear executable marketing business plans taking cognizance of the respective BU's strategies.
  • Devises marketing strategic plan and ensures implementation.
  • Devises and implements marketing plans for customer segments.
  • Defines performance parameters (including balanced scorecard) and measurement for area under supervision.
  • Drives operational excellence throughout area of supervision.
Team Effectiveness
  • Individually accountable for customer/client service delivery through efforts of a team for periods of up to 1 year.
  • Accountable for others' time task and output quality for periods of up to 1 year.
  • Balances own priorities with directing and motivating others.
  • Plans and assigns work over the applicable period.
Coaches and mentors.
  • Guides and directs staff to achieve operatonal excellence standards.
Stakeholder Management
  • Engages with BU's to identify and deliver on opportunities for synergy with regard to marketing.
  • Manages key external relationships as required in the business government media etc.
Key Competencies
 
The following key behavioral competencies are required to be successful in this role.

Aligning Performance for Success
  • Planning, supporting and guiding/coaching others by focussing them on the accomplishment of work objectives through active performance management and development. 
  • This is done to enhance and strengthen their respective skills and abilities that they can fulfil current and future role responsibilities more efficiently.
Technical Knowledge    
  • Having achieved a competent level of technical knowledge, related to a specific role
Building Relationships    
  • Proactively establishing and maintaining relationships to accomplish organisational  goals.  
  • Focus is  place  on  the  ability  to  be  socially  adept, aware of own impact on others, acting with integrity and building trust.
Business Awareness    
  • The ability to understand the big picture, in which the business is operating, the inter-play between the different components and the impact on your specific business. 
  • This includes an understanding of commercial and financial principles.
Decision Making
  • The ability to make balanced and sound recommendations and decisions, by understanding issues and problems, evaluating the consequences of alternative solutions and to select the most appropriate alternative. 
  • Recommendations and decisions need to be implementable, effective and well thought through.
Enterprise Innovation    
  • Generating innovative solutions in work situations; applying “out of the box” thinking and challenging the status quo in dealing with work problems and opportunities.
Planning and Organizing    
  • Establishing a course of action for self and others to ensure that goals are achieved. 
  • This includes the effective management of time and resources; and the ability to adapt plans when appropriate.

Email: therecexpert@gmail.com

Deadline: 3rd July 2013 

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