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Marketing Executive Job in Kenya

1.    Position Title :Marketing Executive

2.    Reports To:Marketing Director
3.    Location:Mombasa
4.    Date Prepared:October 2012

5.    Reporting Structure:            
6.    Basic Function

The position is responsible for the implementation of the marketing activities to ensure Pride Inn brands visibility and equity for business development.

7.    Dimensions

7.1.    Budgeted Revenue            None
7.2.    Budgeted Profits                    None
7.3.    No. of Direct Reports         None
7.4.    No. of Indirect Reports       None
7.5.    No. of Third party Staff       None

8. Nature and Scope of the Position

Reporting to the Marketing Director, the Marketing Executive will be involved in all aspects of marketing that includes advertising, sponsorship, planning, Banqueting and Conferencing, research, and product development.

9.     Principal Accountabilities

9.1.    Business Development-70%
  •  Lobby for new business in the market through agents, brokers and direct clients
  • Direct involvement in business follow up for existing clients based on past performance
  • Identify new marketing Initiatives
  • Study the market trends in the region and identify opportunities for business growth
  • Assist in the coordination of marketing activities and policies to promote products and services
  • Analyze demands of the customers  and assist in delivering approved marketing strategies
  • Coordinate with managers in carrying out marketing campaigns
9.2.    Public Relations Activities – 15 %
  • Attend and assist in organizing exhibitions, sales and promotional events
  • Manage marketing materials distribution; include leaflets, flyers and posters
  • Safeguard the company’s interests and reputation in ensuring the organizational values and standards are maintained during the marketing campaigns
  • Represent the company at industry meetings to promote products and services
9.3.    Customer Relationship Management – 15%
  • Attend to clients’ enquiries either through email, telephones or referrals from underwriting staff
  • Attend to customer who visit the office for enquiries
  • Ensure renewal notice letters are sent to clients and following up if the renewals were received by the client
  • Advise clients on changes in policies
10.  Information

 The position will prepare the following reports:-
  • Weekly marketing reports 
  • Marketing Trends and intelligence reports to identify profit and loss making classes of Clients
11.  Cross-Functional Teams, Your Purpose and Role

This position will work closely with all departments for quality service delivery and operations especially

12. External Relations

This position will liaise with;
  • Prospects while selling the company products
  • Direct clients on issues related to their Travel needs
13. Key Competences

Relating & Networking    
  • Establish good relationships with customers and staff
  • Build wide and effective networks of contacts inside and outside the organization
  • Relate well to people at all levels
  • Manage conflict
Entrepreneurial & Commercial Thinking    
  • Keep up to date with competitor information and market trends
  • Identify business opportunities for the organisation
  • Demonstrate financial awareness
  • Control costs and think in terms of profit, loss and added value 
Delivering Results & Meeting Customer Expectations     
  • Focus on customer needs and satisfaction
  • Set high standards for quality and quantity
  • Monitor and maintain quality and productivity
  • Work in a systematic, methodical and orderly way
Adhering to Principles & and values    
  • Uphold ethics and values
  • Demonstrate integrity
  • Promote and defend equal opportunities, build diverse teams
  • Encourage organizational and individual responsibility towards the community and the environment
14. Education and Experience
  • A degree in marketing
  • At least 2 years experience in selling Accommodation and conferencing
  • MSK Member
15. Knowledge
  • Knowledge of company products and country laws
  • Knowledge of Kenya tourism trends
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