AMREF is seeking an
experienced media and public relations
professional to fill a vacancy at
its headquarters.
Working closely with the Director of Communications, your focus will be to strengthen AMREF’s media and PR work and raise AMREF’s profile among various stakeholders primarily through media, PR and other communication tools.
Primary responsibilities and dutiesWorking closely with the Director of Communications, your focus will be to strengthen AMREF’s media and PR work and raise AMREF’s profile among various stakeholders primarily through media, PR and other communication tools.
- Seek
opportunities to highlight AMREF’s work and share information of potential
interest amongst the media and other stakeholders at national, regional
and international levels
- Build
strong relationships and maintain contacts with media including online
reporters in order to stimulate their interest and enhance their coverage
of AMREF activities
- Write
and edit advisories, pitches and news releases
- Develop
different angles with which to approach reporters, bloggers, and other
media outlets
- Develop,
maintain and regularly review AMREF’s list of media contacts
- Monitor
and analyse all relevant coverage that directly and indirectly relates to
AMREF’s work
- Provide
copy for the AMREF e-newsletter, website and other regular AMREF
communications
- Disseminate
relevant and timely field information to communications officers in
country offices to assist in their fundraising
- Identify
and track events and issues of interest to AMREF
- Assist
in the organisation of public events to promote and increase AMREF’s
profile and messages
- Provide
media support and guidance to AMREF staff
- Explore
and exploit the use of new technologies and online networks to develop
more effective media relations and coverage
Requirements
- Degree
in the communications field. A Masters degree will be an added advantage
- Minimum
of 5 years experience in communications including media relations and PR
- Excellent
working knowledge of the media industry- print, broadcast, and online media
outlets
- Proven
media contacts in national, regional and international media and the
ability to generate media coverage and opportunities
- Understanding
of development issues preferably in health, and sound news judgment
- Demonstrated
ability to build effective relationships and deal with a variety of people
in a professional manner
- Exceptional
written and verbal communication skills including attention to detail
- Photography
and video skills are added advantages
- Ability
to work well under pressure and meet deadlines
- Positive
can-do attitude and flexibility
We encourage interested candidates to submit their applications by Friday, February 17th 2012 although the search will remain open until the position is filled.