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Marketing yourself in the job hunting exercise: Be unique

Thousands of fresh graduates are looking for employment against limited opportunities. Why would an employer who is already overwhelmed with job applications select you over other candidates? Can you be distinguishable from the rest of the pack? Companies have long known the importance of making a name for their products and services to set themselves apart from their competitors. They brand and market themselves aggressively.

And just like those companies, individuals face competition every day, whether they are aware of it or not. This makes it essential for us all to think we must brand and market ourselves. Consider Heidi Klum, who although shorter than the standard model, has managed to take her career to heights higher than previously imaginable. She is now an actress, a television host and a fashion designer all rolled into one.

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