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Elements that your CV should never miss.

Have you ever looked at two companies offering the same product always come up with new marketing strategies, advertisements and promotions all with the aim of getting new clients and getting more market share. Well your CV, just like a product needs to compete with the thousands of other people sending in their documents. The job market is tough and it's getting tougher. Your CV is your No. 1 marketing tool and it may not be doing its job and that is getting you an interview.

One reason may be a lack of time. With the increased competition for jobs and more applicants, employers don't spend a lot of time reading any one CV. I must admit, a CV gets about 20 to 30 seconds of time for someone to read through and as I explain to most people. If a CV doesn’t appeal, then am definitely not going further. Right? If I have to scramble to get information, then am not going to bother. That's not much time to score.

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