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Kalahari - MIH Group Online Marketing Manager Job Vacancy

Kalahari.co.ke, a division of MIH Internet Africa, part of Africa’s largest e-commerce business, is seeking a digital marketing professional who is interested in a full-time position as an Online Marketing Manager.

The position performs project and process management activities related to marketing programs to increase traffic and ratings, enhance brand awareness, and increase market share of the brand. 

This individual is responsible for planning, development, and execution of marketing strategies for Kalahari.co.ke. The position works with multiple teams across the company to synchronize marketing strategies and efforts and provide performance metrics.

Responsibilities include, but are not limited to, the following:
  • Leverage internal digital marketing assets from Kalahari.co.ke brands and partnerships to drive business goals and objectives
  • Responsible for day to day execution of traditional and digital marketing campaigns, including campaign planning, management and performance tracking.
  • Work with internal stakeholders to develop content, product, and marketing strategies that enhance site value proposition, communicate brand positioning and drive traffic.
  • Build convergent digital marketing plans around programming events aligning internal marketing efforts with off-channel.
  • Measure, report and analyze online marketing activity: Quantify campaign results and track performance. Provide timely and accurate communication to key stakeholders.
  • Write creative briefs and provide creative direction for online assets working with internal design teams and external agencies both.
  • Manage mobile campaigns and create integrated mobile promotional strategies for web, TV and social media to increase lead generation.
  • Work with internal social, media buying and newsletter teams to align overarching marketing plans as well as participate in these marketing efforts when needed.
  • Evaluate and build reciprocal marketing plans working with stakeholders, as well as partners.
  • Partners with marketing leaders to identify new marketing strategies and tactics for both internal and external marketing assets
Knowledge, Skills and Abilities
  • Solid understanding of interactive marketing principles, online trends, and general web site usability, familiar with digital metrics
  • Strong verbal and written skills to communicate effectively in-house and with outside agencies and vendors
  • Proven track record in online and or traditional marketing and campaign management
  • Highly organized, detail-oriented and able to manage/execute multiple ongoing projects
  • ROI focused -- analytical skills required to read/interpret marketing reports and make recommendations
  • Complete familiarity MS Office Suite, especially PowerPoint and Excel
  • Results-oriented, motivated contributor who brings passion and an intrinsic drive to succeed
  • Understanding of digital marketing across several platforms including websites, blogs, social, mobile, etc.
  • Strong influencing skills to get things done across multiple brands and marketing teams
  • Knowledge of interactive production, communication, and dissemination techniques and methods.
  • Critical thinking skills and analytical problem-solving skills
  • Excellent interpersonal and influencing skills
Educational and Experience 
  • Bachelor's degree in Marketing, Communications or related field
  • At least 4 years’ experience in interactive marketing or a directly-related field
If you meet the above requirements and would like to be part of this team, please forward a comprehensive CV highlighting relevant skills/experience and cover letter with 3 professional referees to the attention of Human Resource Practitioner through email: vacancies@mihinternet.com by close of business on April 30th 2011.

You can also visit www.kenyanvacancies.com for more jobs

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