Job Title: Brand Manager / Executive - Nutrition
Company Profile: A multinational company that deals in the Manufacturing and Production of Nutritional and dairy products, coffee, tea, beverages, chocolate and confectionery
Direct Report to: Category Marketing Manager
Main Purpose of the job
Develop and execute brand plans so as to deliver market share, sales volume, revenue and profit growth objectives
Main ResponsibilitiesCompany Profile: A multinational company that deals in the Manufacturing and Production of Nutritional and dairy products, coffee, tea, beverages, chocolate and confectionery
Direct Report to: Category Marketing Manager
Main Purpose of the job
Develop and execute brand plans so as to deliver market share, sales volume, revenue and profit growth objectives
- Deliver brand business objectives in terms of market share, sales volume and revenue and profit growth
- Define key brand challenges and develop category strategies to achieve brand business objectives
- Provide sound inputs into the demand planning process to ensure accurate monthly sales forecast
- Initiate, propose, execute monitor and evaluate campaigns and activities for management buy-in and approval
- Implement, review and evaluate the brand plan in line with the brand /category strategy, covering brand communication, promotions, consumer insight, pricing strategy and product innovation/renovation
- Control PFME and TTS investments while ensuring effective advertising and promotional policies and practices for the brands
- Perform control of the POP/MD services and premium detailing stocks
- Monitor the profitability of the product range and its SKU so as to highlight gaps against the target set
Key Experience/Knowledge and Skills
- 5 years experience in developing a portfolio of nutrition/pharmaceutical product brands
- Managed independently under challenging/demanding market environments to achieve and exceed goals
- Has independently managed projects such as organising brand, media, promotion and sampling activities, and communication campaigns with HealthCare Professionals and/or consumers on topics related to infant nutrition products
- Management and Leadership Principles
- Knowledge of the Nutrition industry in the local market including products, competitor awareness, KOL’s
- Supply Chain (basic knowledge)
- Understanding of the local ethical promotion code
- Awareness of stock levels, sales, sales conditions, prices and hygiene of own and competitor products
- Educational background in marketing or nutrition
- Knowledge of infant nutrition concepts
- Ability to deal closely with contacts and build strong, sustainable relationships
- High computer literacy
To apply for this position send your CV to mycv@myjobseye.com quoting the position in the subject line.
Kindly also mention your current/ last salary and benefits
Only shortlisted candidates will be contacted.Kindly also mention your current/ last salary and benefits
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